ReviewTelling Time, Telling Stories: The Tissot PRX Powermatic Damian Lillard Special Edition
Swiss watchmaker Tissot has teamed up with NBA star Damian Lillard to create a timepiece that embodies his unique style and sporting legacy
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It was the final seconds of a crucial playoff game. The Portland Trail Blazers were down by two points, and the ball was in the hands of their star player, Damian Lillard. The crowd held their breath as he dribbled towards the three-point line, his eyes locked on the basket. With a quick flick of the wrist, the ball soared through the air, swishing through the net as the buzzer sounded. Dame Time had struck again!
Moments like these have defined Damian Lillard’s career in the NBA. Known for his clutch performances and ability to deliver under pressure, Lillard has earned the nickname ‘Dame Time’—a nod to his knack for making big plays when it matters the most. But Lillard’s talents extend beyond the basketball court; he’s also a talented rapper who goes by the name Dame D.O.L.L.A., and now, he’s teamed up with Swiss watchmaker Tissot to create a special edition timepiece that reflects his unique style and values.
The Tissot PRX Damian Lillard Special Edition
The Tissot PRX Damian Lillard Special Edition is a striking watch that combines the sleek, sporty design of the PRX collection with subtle details that tell Lillard’s story. The 40mm case is crafted from stainless steel with a gold PVD coating, giving it a luxurious look that’s sure to turn heads. The black dial features a unique texture embossed with the number ‘0’—a nod to Lillard’s jersey number and his roots in Oakland, Ogden, and Oregon.
Subtle Details That Tell A Story
The real story of this watch is in the details. The seconds hand features Lillard’s ‘D’ monogram, while the inner flange is engraved with several phrases that hold special meaning for the star athlete. ‘DAME’ and ‘TIME’ are prominently displayed near the top, a reminder of Lillard’s clutch performances on the court. At the bottom right, ‘DDKK’ pays homage to his family: Damian himself, his son Damian Jr, and his twin daughters Kali and Kalii. And at the bottom left, ‘YKWTII’ stands for ‘You Know What Time It Is’—a phrase that sets the stage for those iconic ‘Dame Time’ moments.
A Powerhouse Movement
Under the hood, the Tissot PRX Damian Lillard Special Edition is powered by the brand’s Powermatic 80 automatic movement, which offers an impressive 80-hour power reserve. The movement is visible through a sapphire caseback, which is adorned with an image of Lillard himself. The watch is water-resistant to 100m and comes with a matching gold PVD-coated bracelet with a folding clasp.
Accessible Luxury
Speaking about the collaboration, Lillard said, “What I love about the PRX collection is its sleek design paired with the Swiss watch quality we all know, but still comes at a price that’s fair. A watch that speaks to my style and values—high quality, down-to-earth, and inclusive. It’s about bringing top-notch Swiss craftsmanship experience to every wrist, not just the privileged few.”
For Tissot, the collaboration with Lillard represents an exciting new direction for the brand. While the PRX collection has been a huge success since its launch in 2021, the Damian Lillard Special Edition is the first time the brand has worked with a celebrity partner to create a signature model. It’s a move that could open the door for future collaborations and special editions, as Tissot looks to expand its reach and appeal to new audiences.
A Final Word
As the Tissot PRX Damian Lillard Special Edition takes its place on the wrists of watch enthusiasts and basketball fans alike, it’s clear that this timepiece is more than just a stylish accessory. It’s a testament to the power of collaboration, the importance of authenticity, and the enduring appeal of a well-told story. By infusing every detail with meaning and crafting a watch that seamlessly blends form and function, Tissot and Lillard have created something truly special.
