Ethos Watch Awards 2017: The 20 Best Watches For Men It’s been quite the year for watches. With innovations on all fronts, men have had tonnes to choose from. Of course, it’s no secret that men like their watches just as fondly as they indulge in other toys like fast cars and gadgets. The thing is that in the world of luxury timepieces, there’s a lot more on offer than meets the eye. Behind those dials, there are far more exciting worlds, w... Read More


The Watch Guide is a digital magazine for all watch enthusiasts. Powered by Ethos Watch Boutiques, India's largest retail chain for luxury watches in India, The Watch Guide offers an insider's view into the horological industry. Focussing on creative content, experts from our team write on the latest happenings in the watch world, haute horology, new watch trends, watch education in a way that is both entertaining and simple.
We welcome watch lovers from everywhere to participate and join us as we delve deeper into the fascinating world of horology.