Ethos Watch Boutiques

With more than 60 stores in India and over 60 premium luxury watch brands, Ethos Watches is India’s largest chain of luxury watch boutiques. We take pride in helping our customers choose the perfect watch for themselves and their loved ones while protecting them from rampant malpractices in India such as smuggled, fake, and refurbished watches.

6 great reasons to buy a watch from ethos

  • Authorised Retailer

    Ethos is an authorised retailer with over 60 luxury watch brands. Every watch that we sell comes with a brand warranty and also gets our Ethos stamp of assurance.

  • Trust

    Employing over 500 people in India, Ethos ethics are an integral part of our DNA. You can rest assured that your horological investment is a genuine piece warranted by the respective brand.

  • Largest Selection

    With more than 60 stores and over 60 premium luxury watch brands, offering 5000+ varied watches at any given time, we have one of the largest selections in every brand.

  • Knowledgeable Staff And Great Boutiques

    Well-trained staff and great-looking boutiques ensure that we make shopping for watches an enjoyable and unforgettable experience.

  • Dedicated After-Sales Staff

    We value your watch as much as you do. A dedicated team and state-of-the-art facilities in multiple cities ensure that your watch ticks for generations.

  • Loyalty Programme

    As a part of Ethos’ Club ECHO Loyalty Programme, you not only get access to points that you can collect and redeem regularly but also get invited to watch collector events and wine-tasting sessions, get gifts, rewards & more.


Our endeavour is to make Ethos and the brands we retail in, as accessible to you as possible, with locations that are convenient for all.

Across 23 cities

With more than 60 stores prominently located in all major cities, Ethos is continuously growing its presence Pan India.

Watch Care

Ethos Watch Care

We service and repair over 50 of the world's top luxury watch brands. For all repair and service-related queries,
please contact us between 10:30 am and 6:30 pm (Mon to Sat).

Service Helpline: +91 11 4142 1691  |  +91 93190 95793 Email:

Know more about ethos watch care

The luxury watch helpline is your guide and concierge to luxury timepieces. Tell us the occasion and we'll match you a watch for it!

Call Us Call Us +91 87250 28882
+91 87250 28899
Live Chat Live Chat Monday-Friday, 10:00 am - 2:00 am
Saturday-Sunday, 10:00 am - 7:00 pm