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Ethos Watch Boutiques

Featured Video Articles (24 Articles)

Multiple Colours, Multiple Ways: Oris’s Watch Faces Presenting Colourful Displays
Feature

Multiple Colours, Multiple Ways: Oris’s Watch Faces Presenting Colourful Displays

Watch dials featuring multiple colours is not something new. We’ve seen watch faces that present different colours in different ways. With certain kinds of finishing on metallic dials, solid hues give off different shades when viewed from different angles. There are gradient dials that present multiple colours with an ombré effect. Then there are different materials that have multiple tones, su...

Ranvijaysinh Jhala • March 20, 2024
Wear It Like Beckham: The Breitling Chronomat Automatic 36 Victoria Beckham
Review

Wear It Like Beckham: The Breitling Chronomat Automatic 36 Victoria Beckham

One of the iconic moments in pop-culture happened in January 1998 when the ‘it’ couple David and Victoria Beckham made a public announcement of their engagement, dressed alike: matching black ensembles, gold and diamond rings, and 18-karat yellow gold Rolex Yacht-Masters. Over the years, Victoria has flaunted other Rolexes—Datejust and Daytona—and even a Patek Philippe Nautilus from her pe...

Ornella D’Souza • February 26, 2024
Luck By Chance: The Jacob & Co Casino Tourbillon
Review

Luck By Chance: The Jacob & Co Casino Tourbillon

Picture this: had the Bulgarian couple trying to flee Europe in Casablanca (1942) come in possession of a Jacob & Co Casino Tourbillon, it's possible that we wouldn't have seen the iconic scene wherein the wife, when asked about her husband’s whereabouts, hesitantly replied, “At the roulette table, trying to win enough for our exit visas.” A roulette-themed watch then could have fuelled ...

Ornella D’Souza • January 31, 2024
A Garden Of Blooming Gemstones: Jacob & Co's Astronomia Fleurs De Jardin
Review

A Garden Of Blooming Gemstones: Jacob & Co's Astronomia Fleurs De Jardin

In 2019, Jacob & Co gave their adventurous, bold watchmaking style a 'feminine' edge, by launching their much-acclaimed Fleurs de Jardin. This collection demonstrates the maison’s expertise of blending jewellery with high-tech watchmaking savoir-faire; a trait that has defined most of their repertoire. Fleurs de jardin is French for a 'flower garden', and in the Jacob & Co universe, it m...

Neelma Tiwari • January 25, 2024
Here To Disrupt: Zenith’s Ingenious Chronomaster Sport Chronographs
Review

Here To Disrupt: Zenith’s Ingenious Chronomaster Sport Chronographs

A watch that’s sturdy and reliable, and one that goes with pretty much anything you wear, is precisely what you want your everyday watch to be. Traditionally meant literally for sports such as motor racing, the steel sport chronograph has, over the decades, transcended its original purpose, quite like diver’s or pilot’s watches. The archetypal metallic sport chronograph has, in fact, become ...

Ranvijaysinh Jhala • October 25, 2023
Introducing Norqain’s Adventure Neverest Glacier Three-Hand And GMT Models—Now With Jagged Dials
Review

Introducing Norqain’s Adventure Neverest Glacier Three-Hand And GMT Models—Now With Jagged Dials

Norqain’s Adventure Neverest line was introduced in 2021 and since then, has become one of their top-selling watches. Sturdy and reliable, these timepieces stand out for their bold execution and highly functional ethos. Building up on this, the brand have introduced two new iterations of the Neverest Glacier, featuring eye-catching textured dials. The two new models—a three-hand and a GMT—co...

Aishwarya Sati • September 28, 2023
Celebrating Half a Century With The Baume & Mercier Baumatic Riviera Perpetual Calendar
Review

Celebrating Half a Century With The Baume & Mercier Baumatic Riviera Perpetual Calendar

Baume & Mercier have a rich history of creating exquisite timepieces over the years. Among their many creations, one watch has truly endured the test of time: the Riviera line. This year, the brand is proudly commemorating the 50th anniversary of this iconic lifestyle-sport collection by introducing the limited-edition timepiece Baumatic Riviera Perpetual Calendar. With only 50 of these pieces...

Sujana Gurung • September 25, 2023
One More Moondance: Presenting The Arnold & Son Luna Magna Red Gold Meteorite
Spotlight

One More Moondance: Presenting The Arnold & Son Luna Magna Red Gold Meteorite

For their first timepiece featuring a large lifelike moon, Arnold & Son’s Luna Magna displayed a night sky dial, and the moon’s shadow made from aventurine glass. There have been other materials since, but none as celestially significant as the first Luna Magna. Until now, that is. For their latest Luna Magna Red Gold Meteorite, Arnold & Son present the largest moon on a wristwatch in ...

Geetanjali Jhala • September 13, 2023
The Dark Knight Rises: H. Moser & Cie. Release Two New Endeavour Watches In Vantablack With Red Gold
Spotlight

The Dark Knight Rises: H. Moser & Cie. Release Two New Endeavour Watches In Vantablack With Red Gold

H. Moser & Cie. are no strangers to black—or to minimalism. However, their latest Endeavour watches, with intensely deep Vantablack-black dials paired with red gold for the case and hands, take their idea of minimalism to another dimension—an extremely dark one. Presented at Geneva Watch Days 2023, the latest Endeavour Centre Seconds Vantablack Red Gold and the Endeavour Tourbillon Concept...

Geetanjali Jhala • August 28, 2023
Perrelet’s Most Wearable Turbine Yet Debuts At Geneva Watch Days 2023
Spotlight

Perrelet’s Most Wearable Turbine Yet Debuts At Geneva Watch Days 2023

Smaller sizes, smaller sizes, smaller sizes… That’s been the mantra in the world of watches for the last few years now. There was a time when 46 to 48mm used to be considered oversized. Now that’s that case with 44mm and sometimes even 43. Sizes from 38 to 41mm are today considered to be in that sweet spot, for several experts and enthusiasts alike. It’s almost a done deal for brands to no...

Ranvijaysinh Jhala • August 24, 2023
Defying Gravity, Defining Time: The Pioneering Pursuits Of The Favre Leuba Bivouac 9000
Review

Defying Gravity, Defining Time: The Pioneering Pursuits Of The Favre Leuba Bivouac 9000

Pushing the boundaries of what is possible, humanity has etched a landscape of awe-inspiring accomplishments. These modern triumphs of courage and daring often find an unsung hero in the precise engineering of high-performance tool watches, their impeccable functionality acting as vital companions in mankind's endeavours—from the silent expanse of space to the inky depths of the ocean, and the d...

Mohak Gupta • August 7, 2023
The Curious Case Of The Light And Shade: Girard-Perregaux’s Laureato Absolute In Metallised Sapphire Crystal
Review

The Curious Case Of The Light And Shade: Girard-Perregaux’s Laureato Absolute In Metallised Sapphire Crystal

For a watch that’s based on the iconic design of the Laureato, the Absolute Laureato Light and Shade is quite a far cry from its roots. However, that’s precisely what makes this timepiece as special as it is. Put simply, it’s what happens when you combine over 200 years of watchmaking prowess with a proven classic. Of late, the Laureato collection has been witnessing a revival of sorts, with...

Geetanjali Jhala • July 31, 2023
The Trademark Pilot Gets New Wings: Zenith’s Latest Aviation Watches
Review

The Trademark Pilot Gets New Wings: Zenith’s Latest Aviation Watches

From Louis Blériot becoming the first man to fly across the English Channel in 1909, with a Zenith timepiece on his wrist, to the Swiss brand manufacturing cockpit instruments for the Royal Flying Corps of the British Army, the maison have always been at the forefront of timekeeping in aviation. The all-new Pilot collection by Zenith is what we call a genre-redefining timepiece. An easy-to-operat...

Rishabh Wahi • July 29, 2023
A History Of Favre Leuba: The Growth And Resilience Of The World's Second Oldest Watchmaker
Exclusive

A History Of Favre Leuba: The Growth And Resilience Of The World's Second Oldest Watchmaker

The world’s second oldest brand, Favre Leuba, from Switzerland’s third smallest city Le Locle has produced many firsts with their line of watches, movements, and horological innovations. There’s the Bivouac—the first mechanical altimeter on the wrist, later upgraded to Raider Bivouac 9000. There's the Bathy—the first mechanical dive watch with depth gauge. And then there's the FL251 cali...

Ornella D’Souza • July 19, 2023
The Minimalistic Tetradecagon Wonder: Favre Leuba Chief Date
Review

The Minimalistic Tetradecagon Wonder: Favre Leuba Chief Date

Slim and classy, the Chief Date series of dress watches from Favre Leuba are available in diverse permutations and combinations in colours and materials of dials and straps to make an informed purchase. Unlike the previous models released in 2019 that displayed dials in classic grey, dark blue, and black hues, the latest iterations flaunt dark green, icy white sunburst dials, encircled with rose g...

The Watch Guide • June 30, 2023
Memories Of Watchmaking: An Introduction To Favre Leuba
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Memories Of Watchmaking: An Introduction To Favre Leuba

Since the time Favre Leuba first came into existence, the world has witnessed the invention of electricity and radio waves, the creation of the first airplane, and also the first person to summit Mount Everest, among other noteworthy historical moments. The watch industry too has witnessed just as many noteworthy events—from the quartz crisis to the re-entry of mechanical watches into global mar...

Sujana Gurung • June 29, 2023
Favre Leuba Raider Harpoon: Why A One-Hand Watch Equals Smooth Diving
Review

Favre Leuba Raider Harpoon: Why A One-Hand Watch Equals Smooth Diving

The Raider Harpoon by Swiss watch brand Favre Leuba completely reimagines and revolutionises the way one reads time. Originally designed in 1968, this model was conceptualised as the ultimate diver’s watch with the first-of-its-kind helium valve. Based on the idea of 'less is more', the Raider Harpoon innovated the single hand dial for recreational and professional divers to track elapsed time i...

Sujana Gurung • June 28, 2023
Into The Deep Blue: Favre Leuba's Dive Series From The Raider Collection
Review

Into The Deep Blue: Favre Leuba's Dive Series From The Raider Collection

Favre Leuba, the illustrious veterans of the Swiss watchmaking universe, etched their indelible mark in the history of timekeeping by creating one of the very first pocket watches in the distinguished era of 1718. As centuries unfolded, the watchmaker cast its spell on the Indian market, laying the cornerstone of its dominance post the tumultuous era of World War II. By the 1950s, Favre Leuba had ...

Mohak Gupta • June 27, 2023
The Girard-Perregaux Cat’s Eye Collection: A Treasure For Nine Lives
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The Girard-Perregaux Cat’s Eye Collection: A Treasure For Nine Lives

For eons, lithe and fearsome felines have been equated with female elegance and feminine grace. In fact, the relationship between cats and women was made part of religion after cats were domesticated in Egypt all the way back in 1500 BCE. During the heydays of the Egyptian civilisation, the daughter of the Sun god, Ra, was a ferocious goddess called Bastet or Bast—worshipped in the form of a wom...

Priyam Bagga • May 17, 2023
‘The Chase For Carrera’—TAG Heuer’s Action-Comedy Film Premieres
Spotlight

‘The Chase For Carrera’—TAG Heuer’s Action-Comedy Film Premieres

Luxury brands are sometimes known to create films to build a narrative that complements their positioning and offerings. We’ve had films from Burberry and Gucci from the world of high fashion, and from IWC in fine watchmaking. While there may be several documentary-style shorts, there are sometimes films that present a dramatized retelling of events related to a brand’s history. IWC’s short ...

Ranvijaysinh Jhala • April 24, 2023
Catherine Rénier, Jaeger-LeCoultre’s CEO, Talks About The Year Of The Reverso
Q&A

Catherine Rénier, Jaeger-LeCoultre’s CEO, Talks About The Year Of The Reverso

Talk about using the Golden Ratio as inspiration for the Reverso collection. It’s all about the history and it’s a strong story. It is also to be consistent with what we stand for, where we come from. We are always in search of a clear frame for the expression of our creativity. The Golden Ratio is also a geometrical concept, and links strongly to art deco design and principles, which is wher...

Ranvijaysinh Jhala • April 20, 2023
A Game of Chance on Your Wrist: The Jacob & Co Casino Tourbillon
Review

A Game of Chance on Your Wrist: The Jacob & Co Casino Tourbillon

Jacob & Co have never shied away from pushing the boundaries of horological extravagance, and their latest release, the Casino Tourbillon, is no exception. Combining the thrill of gambling with the precision of a flying tourbillon, this timepiece is a bold statement for high-rollers and the elite. While the roulette complication is not entirely new, Jacob & Co’s latest rendition is a ref...

Ajinkya Nair • April 18, 2023
Presenting The New Edition Of Baume & Mercier Riviera Watches
Review

Presenting The New Edition Of Baume & Mercier Riviera Watches

Swiss watchmaker Baume & Mercier—noted for their uncluttered dials and in-house movements—celebrated 50 years of existence by updating its landmark Riviera with a bevy of 33mm, 39mm and 42mm models at the 2023 edition of Watches & Wonders, Geneva. With it first unveiling in 1973, Riviera also marked the brand’s foray into the realm of steel sport watches with integrated bracelets. Th...

The Watch Guide • April 15, 2023
’Tis The Time For Joy: Introducing Oris’s ProPilot X Kermit Edition
Review

’Tis The Time For Joy: Introducing Oris’s ProPilot X Kermit Edition

With myriad tiny components put together like a minute jigsaw puzzle by seasoned crafts-persons with forceps-wielding gloved fingers expertly moving parts that can only be measured in millimetres, mechanical watchmaking is a serious business. This is a fact that Oris are well aware of, known as they are for only making mechanical watches. They have, over the years, consciously focussed on improvin...

Geetanjali Jhala • April 7, 2023