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Anonimo: The Italian Job
Florence, the Italian city known for its Renaissance art and architecture, is also home to some of the best watchmakers. Like Anonimo, a relatively young watchmaker brand founded by businessman Federico Massacesi in 1997.
Known for creating robust cushion-shaped watches, Anonimo has captivated military personnel and watch collectors alike. The signature cushion shape not only offers aesthetical quality but also better protection for the movement from shocks. A perfect blend of form and function, Anonimo timepieces are durable, precise, and a good fit.
Anonimo watches are reputed for their attention to detail, noticeable from the design of the case, dial and even overall finishing of the individual components. This makes every Anonimo model a work of art and a testament to the brand's commitment to quality.
The Inventory
Anonimo has paved the way for diversity with three distinct collections: Militare, Nautilo, and Epurato.
The first collection, Militare, sought inspiration from the many watchmakers in Florence, previously under contract with the Italian Navy before they joined the independent brand, Anonimo. The Militare introduced a unique crown structure at the 12 o’clock hour marker, secured within a patented protection system.
In 2003, Dino Zei joined Anonimo. Dino, a retired Naval officer, created Nautilo, a professional diving watch inspired by the vintage diving era that took sportiness and functionality to optimum levels. A reinterpretation of the very first professional watch crafted by Anonimo, Nautilo moved the crown with its crown guard to 4 o’clock and offered a tightly screwed case.
In 2018, the brand broadened its horizons by introducing more formal dress watches into its arsenal. Christened Epurato, the new watch line blends sleek lines with minimalistic design.
Anonimo watches are inbuilt with Swiss-made automatic movements such as Sellita or ETA, visible through the skeleton casebacks.