Collection Heritage
Features Date
Case Size 40 mm
Case Shape Round
Case Material Steel
Movement Automatic
Strap Material Two Tone
Dial Colour MOP
Gender Men
Water Resistance (Meters) 50
Glass Material Sapphire Crystal
Warranty Period 2 Years

Louis Erard Heritage
MODEL#: 69101AB24.BMA21

MRP: Rs 79,950

Own this watch at an EMI of Rs 7,141

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Pick up in store

Ethos Watch Boutiques has over 45 stores across 13 cities in India. If you wish to pick up the Louis Erard Heritage 69101AB24.BMA21 at an Ethos store near you, please call us at +91-8725016306, Mon-Sat, 10 AM - 7 PM IST, or fill out the form below and one of our watch consultants will contact you within 1 business day.


Louis Erard launched the Heritage collection to reach out to the global luxury watch market by delivering them aesthetical haute horologic designs with the use of contemporary technologies. The brand follows the art of brushing, polishing, and employing high gloss two toned patterns with a whisk of exquisite materials. Offering both men’s and ladies’ time pieces, the Heritage collection continues to dominate the Louis Erard family due to the vivacity and innovation behind the design of each of its time pieces.

The Louis Erard Heritage 69101AB24.BMA21 is the epitome of classy horologic artwork. This men’s time piece comes with a firm design, fully made of steel. The silver steel bezel of this time piece is carefully coated with 18 carat rose gold, giving it a distinctive finish. It encircles the brand’s signature natural mother of pearl dial featuring appliquéd Roman and index hour markers in polished rose gold. The outer rim of the dial displays etched out black minute marks, adding to the timepiece’s unpretentious refinement. Triangular rose gold arms are use as the hour and minute hands. Brandishing off a rose gold crown on the bezel, the two toned steel bracelet polished in the shades of rose gold and silver ensures the wearer greater comfort. The sapphire crystal coating over its case window not only protects the time piece from scratches but also increases the time readability with its anti-glare properties.

The Louis Erard Heritage 69101AB24.BMA21 is water resistant up to a depth of 50 metres, ensuring optimum protection against accidental splashes of water. Featuring a date window located between the 4 o’ clock and 5 o’ clock positions on the dial, this watch won’t ever let you down with its Swiss driven automatic calibre beating at high vibrations to deliver the brand promised values of elegance and precision.


A gem in the world of haute horology, the Heritage Collection by Louis Erard spells simple sophistication. This collection stays true to the brand’s principle of emphasizing quality over quantity. Yet there is something for every connoisseur, including the sports-savvy (who have an entire line to choose from), in this collection. 


The dial of these classic timepieces come in a variety of hues. The antique allure of blue mother-of-pearl, classy black, elegant silver, edgy blue, white mother-of-pearl or even pink for the female connoisseur; the choices are endless. The dial may be set with Roman numerals rendering it with a Neo-classical feel or with Arabic numerals or indexes for those with a preference for a slightly modern aesthetic.  The bracelet ranges from croco imitation to metal, offering a range of options. Some watches are also available with high quality Top Wesselton diamonds set along the periphery of the dial to appeal to those with an affinity for the finer things. 


Besides indicating time, some of these these devices also have integrated in them windows to show the date, day and chronograph function. The dial is rounded off by providing it with an anti-reflective sapphire glass to improve dial legibility and resilience.  The watch movement commonly used in this collection is mechanical automatic whilst quartz powered timepieces are also available, both proving singularly reliable and accurate.


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Carl F. Bucherer

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