Breitling Celebrate Cycling’s Greatest Rivalry with the B01 Fausto Coppi and Gino Bartali Limited Editions
Every great story needs rivals. Batman had the Joker. Coca-Cola has Pepsi. And in post-war Italy, cycling had Fausto
By signing up, you agree to receive emails from Ethos Watches. Read our privacy policy for more details.
Every great story needs rivals. Batman had the Joker. Coca-Cola has Pepsi. And in post-war Italy, cycling had Fausto
The Heritage collection by Singer Reimagined is one of the most interesting launches of the season. It lives up
After the successful launch of the Independence Skeleton Chrono 42mm series in 2024, the family-owned Swiss brand, Norqain, have
Angelus arrived at Watches and Wonders Geneva 2025 with a clear connection to their past. The Swiss brand, established
The passion for aviation is evident when discussing Bremont and their origins. The brand is named after Antoine Bremont,
The watchmaking mastery of the Swiss brand Louis Moinet is evident in their powerful mechanisms and intricate designs. This
Watchmakers love to tell us about partnerships with car companies. Most end up as glorified logo-swapping exercises—slap a prancing
One of the oldest and best-selling collections from IWC—the Portugieser—has been upgraded at last year’s Watches and Wonders, the
They say naming is everything. Tudor must have missed that memo, or perhaps they’re just having more fun than
Kicking off the horological calendar in New York rather than its originally planned Los Angeles location, LVMH Watch Week
It doesn’t come as a surprise that TAG Heuer’s novelties at the sixth edition of the LVMH Watch Week
Of all eight collaborative timepieces presented since 2016 when TAG Heuer’s alliance with Oracle Red Bull began, the latest
Almost every watch manufacturer—from the most accessible to the most exclusive—has attempted to offer their own version of the
For Eberhard & Co, 137 years of history are not so easily ignored, and it seems to be defining
We have already told you all about panda dial watches, and presented some exceptional timepieces. Now we take a
With four horizontally-aligned sub-dials in the lower half of the dial, the Eberhard & Co. Scafograf timepiece is remarkable.
Most watchmakers wouldn’t dream of destroying a champion’s racquets… But Hublot aren’t among them. For their latest collaboration with
The undeniable romance of celestial bodies far trumps the usefulness debate of a moon phase indicator on a wristwatch.
Americans live in a peculiar parallel universe when it comes to cigars. Cuban sticks exist mostly in stories and
A quick look into the history of trends in the horological industry reveals how the colour blue has been
The Swiss know a thing or two about mountains. When you’re surrounded by the Alps, timing becomes less about
For most watch brands, ‘testing’ their latest dive watch means dunking it in a pressure chamber. Hublot’s taking a
An ode to a city known for its kaleidoscopic lights and multi-hued sunsets, the TAG Heuer Monaco Chronograph Las
Regarded among the greatest Formula One drivers of all time, Ayrton Senna was fearless. On the 30th anniversary of