SpotlightA Journey Into Kolkata’s New Crown Jewel: The Ethos Summit Flagship Boutique

French author Dominique Lapierre called Kolkata the ‘City of Joy’, and for good reason. Here’s a city that’s full of life, brimming with art, music, heritage, and delicious food. Marvellously adding to this enchanting mix of culture, and giving the city yet another reason to rejoice, is the new Ethos Summit boutique that’s opened its doors to the public in the heart of the city. This is especially true for those looking for gifting ideas before the commencement of the festive season, because who doesn’t like a gorgeous timepiece on their wrist!

A Rich Heritage

This Summit boutique is located in the luxurious Orbit Victoria condominium complex on Shakespeare Sarani Road, which, as you might have guessed, is an homage to playwright and literary icon William Shakespeare himself, renamed as it was in 1964 to mark the fourth birth centenary of the legend. The boutique is a short distance away from the famous Victoria Memorial, dedicated to the memory of Queen Victoria. 

The gorgeous interiors of the store serve as the perfect setting for the prestigious timepieces on display

The luxe timepieces are showcased all around the boutique, with comfortable seating areas, for a fine retail experience

This extraordinarily designed, 3,990sq-ft boutique boasts magnificent architecture that complements the exquisite watches on offer

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The Summit stores are Ethos’ premium boutiques that cater to avid watch collectors, along with enthusiasts who have recently embarked upon their horological journeys. Ethos’ tryst with horology began in 2003, and since then, the company has been bringing the most sought-after brands onto wrists of those who cherish the exquisite and luxurious timepieces that these brands have on offer. Moreover, this Summit boutique is one of the few new flagship boutiques from among Ethos’ 50-plus stores across the country.

A unique aspect of the Summit boutique in Kolkata is the shop-in-shop concept, breathing new life into the multi-brand experience

Mansion Of Opulence

Home to some of the biggest horological brands, this extraordinarily designed, 3,990sq-ft boutique boasts magnificent architecture that complements the exquisite watches on offer. Upon entering the shop, you can feast your eyes on watches from brands such as Bulgari, Parmigiani, Zenith, Breitling, Oris, Omega, Nomos Glashütte, and many more. 

The new Ethos Summit boutique in Kolkata stocks up to 1,000 watches from a wide range of brands, including Corum

You can find brands with a rich and illustrious history, such as Carl F. Bucherer, on display

The unique shop-in-shop concept in the Kolkata boutique offers customers an inimitable retail experience, making for an absolutely unforgettable visit. The luxe timepieces are showcased all around the boutique, with comfortable seating areas, for a fine retail affair. One can walk around the store, while our highly trained salespersons will help and guide you to make the best choice possible. This is, of course, keeping in mind your budget, your needs from a watch and style requirements. With nearly 1,000 watches on offer from 25 brands, you’ll be spoilt for choice in this boutique. 

The design of the store captivates the essence of true luxury, enhancing the appeal of the watches on display

Catering to all styles of watches, from sport chronographs to dress watches, you'll be utterly spoilt for choice

One can walk around the store, while our highly trained salespersons will help and guide you to make the best choice possible

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Horological Retail Therapy

There is no better feeling than a splendid retail experience, which is why Ethos has gone to such great lengths to provide something unique and opulent for the horological enthusiast. However, before stepping into the store, the customer has the option to access our vast collection of timepieces on our website, EthosWatches.com, and learn more about these intricately crafted beauties on The Watch Guide. This will help store executives gain an insight into your horological tastes and preferences.

The marvelously built façade of the store is just a peek into the grandeur that lies inside

As Yashovardhan Saboo, chairman and managing director of Ethos Watch Boutiques, puts it, “Stores must be hugely interactive, seamlessly combining and enhancing the digital experience of the customer. This requires embracing new technologies that allow store staff to get a keener understanding of customers preferences, and the customer to engage with products without barriers. Our new flagship stores are designed with these underlying ideas and their early success is a source of great hope and excitement.” 

For the multi-brand experience, visit: Ethos Watch Boutiques, Ground Floor, 30, Orbit Victoria, Shakespeare Sarani Police Station, Kolkata