Round-UpIntroducing: The latest modern chic watch collection from Hugo Boss. Available exclusively at Ethos Watch Boutiques

“We fuse the best of all times” Yep, that’s evident in all HUGO BOSS offerings. What’s exciting is that the brand has now forayed into the world of premium watches. Their latest collection is exclusively available at Ethos Watch Boutiques. Every watch has a free-spirited and a contemporary touch to it. From their urban chic clothing line to the premium fragrances, there is an air of individuality in all their verticals. The 93-year-old brand has a rich legacy and a history only a few brands can boast of. Started in 1924, post-World War I, in a small town in Germany, the brand now has a huge presence in the world of fashion.

HUGO BOSS after gaining its fair share of popularity in Germany turned global in the late 70s. Popularized by the Hollywood heartthrob Sylvester Stallone and athletes like Bjorn Borg, the Boss power suits were a huge success. HUGO BOSS even introduced casual wear for the aspirational audience.

Just so you don’t miss out on these spectacular and visually arresting timepieces, The Watch Guide brings to you the finest of them all. A budget-friendly watch collection packed with style, it assures you a trendsetter pass.

HUGO BOSS BERLIN 3 HANDS

An instant hit with jaw-dropping looks; is the HUGO BOSS Berlin in a nutshell. A sports watch that can be worn day in and day out. Rising up to the outdoorsy watch trend with a grunge look, the watch scores a perfect 10 in terms of its design. The watch fits in any given situation- from a formal conference to a casual pub outing. The dial is the high spot of the watch. With a tangerine hue on the 3 hands (hour, minutes and seconds) against an all-black backdrop, it is a visual spectacle. A raw and edgy representation the hour indices are vivid and pronounced. While 3, 6 and 9 o’clock indexes are in Arabic numerals, 12 o’clock is denoted in a swank roman format. The ‘BOSS’ and HUGO BOSS logo along with the 5 ATM claim are all mentioned on the dial in quirky orange.

Discover all HUGO BOSS watches at Ethos

Though at 48 mm, the steel and black PVD case, may come across as bulky, the HUGO BOSS Berlin is loaded with a masculine aura. The crown is held to the case with a contrasting orange ring, making the watch more vibrant. The silicone strap makes the watch more sportive and comfortable. Priced at just ₹13,650, the watch is a steal and is available here. With its stylish appearance, the HUGO BOSS Berlin makes the cut into any watch enthusiasts collection, irrespective of the age group they fall in.

HUGO BOSS CONTEMPORARY SPORT GRAND PRIX

The HUGO BOSS Sports Grand Prix has a blend of a vintage outlook with an outdoorsy appeal. A classy chronograph wrist watch with a tachymeter. The watch will perfectly suit a new age “BOSS sportsman”. The swiftness in the ‘Grand Prix’ is derived from the 3 chronograph counters on the dial. The dial also features a smart, diagonally perched date window between the 4 and 5 o’clock index. A tachymeter scale is inscribed around the rim of the dial. The 44 mm stainless steel case is stunning and sits perfectly well on a masculine wrist.

The perforated brown leather strap serves two purposes. First, it ups the style quotient of the watch and secondly, it adds to the durability and comfort that the watch offers. Powered by a Quartz movement, the watch is immaculately accurate in terms of timekeeping. The Boss watch is water-resistant up to 5 ATM or 165 feet. It has you covered on a rainy day against minor splashes. Priced at ₹23,050, the watch is a bargain considering it is a chronograph watch. Explore the HUGO BOSS Sports Grand Prix here.

HUGO BOSS CONTEMPORARY SPORT RAFALE

Crafted to ooze style, the HUGO BOSS Sport Rafale belongs to the Rafale collection. A handsome timepiece, it conforms to the metropolitan man’s watch preference. An iconic wrist watch that will imperatively stand out from the clutter of wrist watches, courtesy its bold looks and chronograph features. The round steel case is an apt size at 44 mm and will sit perfectly on a masculine wrist. The case also hosts the chronograph pushers that are responsible for adjusting the chronograph counters on the dial.

The exquisite blue dial is intensified by silver tone baton hour markers and silver-tone hands. The three chronograph counters on the dial signify- 24 hours indicator, small seconds counter and a chronograph counter. The dial also has a date window placed at the 4 o’clock index. The tachymeter scale is luxuriant, perched on a black bezel. The watch is water resistant up to 5 ATM and is run by a quartz movement. Additionally, the watch is fastened with a leather strap that guarantees a strong visual impact. The Sport Rafale will compliment your stylish personality and is worth every rupee, priced at ₹20,950 and available here.

HUGO BOSS CONTEMPORARY SPORT PILOT VINTAGE

It’s all in the name. The Contemporary Sport Pilot Vintage specifies it all pretty much in the name itself. It is a vintage dress watch, with contemporary features which include a gorgeous blue enamel dial. The dial has an uncluttered portrayal of the day and date aperture. The day-date window is placed at the 3 o’clock index and is simple to read. The hour markers, interestingly, are in both 12/24 hour format. It is rare to see a depiction like that on a wristwatch. The inner circle highlights the 24-hour format while the bold Arabic numerals on the outer circle reflect the 12-hour format.

Discover all HUGO BOSS watches at Ethos

Apart from the BOSS logo, the dial also mentions that it is a pilot edition. The clean lines of the watch give it a perfect definition that is demanded from a pilot’s watch. The tan brown straps heighten the vintage vibe. The analog watch runs on a quartz movement, making it faultless. At 44 mm, the round steel case is impressive and arresting. Priced at ₹13,650 the watch is worth it, for its looks. The HUGO BOSS Contemporary Sport Pilot Vintage is available here.

HUGO BOSS CAPE TOWN 3 HANDS

HUGO BOSS Cape Town belongs to the Boss orange line up. A vertical that exemplifies a “laid-back lifestyle fashion appeal to men and women who set stock in individuality.” Cape Town imbibes that vision and has the Boss Orange’s DNA. A casual looking wrist watch yet a trailblazer. The blue “sand-inspired dial” has contrasting silver hour markers and time indicating hands. The texture of the dial has an alluring appeal to it.

The Roman 12 o’clock stands out on the dial, and the oversized 3, 6 and 9 o’clock indexes in Arabic numeral cannot be missed. The HUGO BOSS logo is in the patent orange tint, which is also present in the crown on the side creating a chic contrast. The 46 mm round steel case is dapper and fastened with a “naturally-grained” blue leather strap.  The watch is powered by Quartz movement which makes it extremely on point. The rugged appearance of the HUGO BOSS Cape Town is likely to strike a chord with an easy going millennial. Available here for ₹9,750, the wrist watch is a bomb deal that won’t burn a hole in your pocket.

These watches in addition to the entire HUGO BOSS watch collection is available exclusively in India at Ethos Watch Boutiques.

Which is your favorite from the lot? Do tell us in the comment section below!