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ReviewOn The Right Track: Presenting The Bell & Ross BR 03-94 BlackTrack Chronograph

The sporty BR 03-94 BlackTrack chronograph is born out of a collaborative passion by the renowned French product designer Sacha Lakic, and Bell & Ross

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If you’re abreast of the latest fashion trends, it should be clear that twinning is currently in vogue. Whether you’re matching with your significant other or a trusted ally who keeps you company on your adventures, it’s an unbeatable way to make a combined style statement. For those whose sense of adventure is defined by road trips or an accessory that captures the thrill of it, here’s the perfect twin to your mean machine. Meet the sporty Bell & Ross BR 03-94 BlackTrack chronograph, born out of a collaborative passion by the watchmaking brand and renowned French product designer Sacha Lakic. An award-winning designer, Sacha Lakic is best known for his diverse projects in automotive and industrial design, including BlackTrack motorcycles (a brand he started in 2016), and Roche Bobois’s iconic Bubble sofa, among many others. A seamless companion to the newly introduced BlackTrack BT-06 motorcycle by the brand, the new timepiece is a one-of-a-kind creation for those who love motorcycles and speed.

Bell & Ross BR 03-94 Black Track Chronograph
A seamless companion to the newly introduced BlackTrack BT-06 motorcycle by Bell & Ross, the new BR 03-94 BlackTrack timepiece is a one-of-a-kind creation for those who love motorcycles and speed

Before The BR 03-94 BlackTrack

While collaborations between watchmakers and motorcycle designers are not uncommon, due to their shared passion for precision engineering and design, the new BR 03-94 BlackTrack chronograph watch by Bell & Ross incorporates the best of both worlds in terms of design and mechanics. Best known known for their aviation-inspired timepieces, the brand’s sporty new BR 03-94 BlackTrack chronograph signifies a milestone in their venture into the realm of motorcycling.

The Watch Guide

The Bell & Ross BR 03-94 BlackTrack chronograph is born out of a collaborative passion by the watchmaking brand and renowned French product designer Sacha Lakic

The Watch Guide

The most noteworthy highlight is that the Bell & Ross BR 03-94 BlackTrack chronograph is designed to seamlessly integrate into the centre of the motorcycle console

This journey began in 2011 when Bell & Ross collaborated with Shaw Harley-Davidson to craft a distinctive motorcycle, known as the Nascafe Racer Bell & Ross, with the iconic circle-within-a-square timepiece displayed on the console. In 2014, Bell & Ross paid homage to the golden age of two-wheel speed records with the extraordinary B-Rocket. This concept bike, inspired by the first jet planes designed in the USA, was a collaborative creation with engineers from Shaw Harley-Davidson. The B-Rocket served as direct inspiration for Bruno Belamich, the creative director of Bell & Ross, who subsequently designed two instrument watches—the BR 01 chronograph and its counterpart, the BR 03 B-Rocket. In keeping with this passion, the 2023 BR 03-94 BlackTrack chronograph unfolds a new chapter in this adventurous saga.

The BR 03-94 BlackTrack And Its Design Language

Bike enthusiasts are in for a real treat with this timepiece. The dial of the BR 03-94 BlackTrack adopts the aesthetic of a dashboard, enhancing its design with elements reminiscent of a high-performance vehicle’s control panel, while the chronograph counters incorporate the distinct design found on motorcycle handlebars. Among all other features, the most noteworthy highlight, we think, is that the BR 03-94 BlackTrack chronograph is designed to seamlessly integrate into the centre of the motorcycle console—a modern-day feature that helps you track time, hands-free, on the go. From the wrist to the dashboard, this effortless transition is a complete symbiosis between the two machines. The racy 42mm timepiece also comes with the 42-hour automatic calibre BR-CAL.301 to ensure it doesn’t time out on your important adventures and can also withstand depths up to 100m.

  • The Watch Guide

    The new Bell & Ross BR 03-94 BlackTrack chronograph by Bell & Ross incorporates the best of both the worlds in terms of design and mechanics

  • The Watch Guide

    The dial of the Bell & Ross BR 03-94 BlackTrack adopts the aesthetic of a dashboard, with elements reminiscent of a high-performance vehicle's control panel

  • The Watch Guide

    The watch mirrors the aesthetics of the motorbike with its polished, matt black ceramic case and motor-inspired black calfskin strap, finished with a red trim

  • The Watch Guide

    The unique sub-dials of the Bell & Ross BR 03-94 BlackTrack echo the form of motorcycle handlebar dials, while the chronograph seconds hand forms the ‘B’ for BlackTrack

  • The Watch Guide

    Drawing inspiration from motorcycle saddle covers and riders’ attire, the strap of the watch features a quilted pattern, adding a distinctive touch to the overall design

The watch’s good looks and imposing character mirror the exquisite aesthetics of the motorbike with its polished, matt black ceramic case and black calfskin strap, finished with a striking red trim and reinforced with high-resistance technical material. For that secure grip while riding, the strap is fastened with a steel pin buckle adorned with a black PVD coating. Drawing inspiration from motorcycle saddle covers and riders’ attire, the strap features a quilted pattern, adding a sporty touch to the overall design. In addition, the octagonal bezel and the distinctive flat, angular surfaces establish a harmonious interplay between the grey and black tones, drawing inspiration from the brand’s enduring passion for the world of aeronautics. The subtle brushed finish on the sub-dials captures attention, while the red tips on the chronograph hands and the date in red provide a vibrant pop of colour. This date stands out against the grey of the dial, and placed at six o’clock, it doesn’t kill the symmetry and the aesthetic of the bicompax layout.

Bell & Ross BR 03-94 BlackTrack Chronograph
The octagonal bezel and the distinctive flat, angular surfaces establish a harmonious interplay between the grey and black tones, drawing inspiration from the Bell & Ross’s enduring passion for the world of aeronautics

‘B’ For BR 03-94 BlackTrack

Combining design, technique and performance, the sleek and sporty exterior of this contemporary timepiece presents a play on textures and detailing. The unique sub-dials echo the form of motorcycle handlebars, while the superimposition of the chronograph second hand forms the ‘B’ for BlackTrack. Additionally, the Super-LumiNova treatment on the indices and hands is a fine finishing touch on this limited edition of 500 pieces. Highly stylised, futuristic and dark, this one promises stealthy aesthetics and performance in equal measure.

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