The late 1930s was a pioneer calendar year for the IWC Portugieser watch collection. When two Portuguese businessmen ordered wristwatches with the precision of marine chronometers, IWC Schaffhausen decided to rise up to the challenge by creating a then non-existent wristwatch movement with the crown on the right-hand side which would remedy the problem. The Portugieser is a much sought after watch due to its minimalist design and simplistic approach to styling. Most watches consist of an automatic movement while others, in accordance to the pioneer pocket watch models before, require mechanical hand winding.
2015 marks the 75th anniversary of the IWC Schaffhausen Portugieser family, one of the most beloved and prestigious collection of the brand. This year was kick-started with a number of gala affairs in January, the most elaborate of which saw 800 distinguished guests and IWC Schaffhausen at the Salon International de la Haute Horlogerie in Geneva. The evening was star-studded with watch enthusiasts and brand ambassadors. Over the past few years, IWC has continually bested its contemporaries by decorating the Portugieser with modernist technology such as the Tourbillon Mystere, the constant force Tourbillon and the 8-day hand wound movement with definitive plans to bring design and efficiency to new heights over the coming years.
English Actress Emily Blunt shares a love for the Portugieser watches that is very much in common with famous Austrian actor, Christopher Waltz. Friends of the brand also include screenwriter and filmmaker Mark Forster, sports legends such as Lewis Hamilton, Nico Roseberg and Luis Figo, all of whom have dedicatedly attended the launches of the new and improved Portugieser watch collection.