Ernest Borel Urban Collection

The Urban collection, launched in 2021, embodies the spirit of the modern urbanite, offering timepieces designed to meet the needs of individuals navigating the fast-paced city lifestyle. This collection reflects the brand's deep understanding of the contemporary watch market. Each timepiece in the collection is crafted to adapt to the dynamic rhythm of modern life, drawing inspiration from the world's most vibrant metropolitan areas. What makes this collection particularly noteworthy is its accessible luxury, offering high-quality Swiss-made watches without compromising on affordability.

Design And Features

The design of the Urban collection centres around comfort and practicality, featuring sleek round cases paired with ergonomic straps and stainless steel bracelets. These watches are not only comfortable to wear but also exhibit an understated elegance that complements both casual and formal settings. Among the key features of the collection is the inclusion of the GMT function in several models, allowing wearers to track multiple time zones simultaneously—an essential tool for frequent travellers. Some iterations also feature a tachymeter scale on the bezel, adding a sporty element and providing practical functionality for measuring speed and distance, further enhancing the versatility of the collection.

One of the standout features of newer models in the Urban collection is the bold calendar aperture positioned at 12 o’clock, adding both a functional and visual focal point to the design. This complements the GMT function, making the watches more practical for day-to-day use. These additional complications are seamlessly integrated into the elegant design language of the collection, ensuring that functionality never detracts from the aesthetic appeal. With its modern design, diverse range of features, and accessible price point, the collection has become a go-to choice for city dwellers and travellers alike, offering a perfect balance of form and function for the contemporary lifestyle.