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Purple Reign: Introducing The Armin Strom Gravity Equal Force Ultimate Sapphire Purple
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Purple Reign: Introducing The Armin Strom Gravity Equal Force Ultimate Sapphire Purple

Purple is having a moment in watchmaking. While traditional hues like blue and green have become standard-bearers for colour in modern haute horlogerie, purple remains the road less travelled for most brands. That makes Armin Strom’s latest release, the

A Glowing Kaleidoscope: Introducing The Captivating Perrelet Turbine Hypnotic Timepiece
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A Glowing Kaleidoscope: Introducing The Captivating Perrelet Turbine Hypnotic Timepiece

Known for one of the most famous inventions of the 18th century—the automatic winding mechanism—Swiss watchmaker Perrelet’s innovations have had a deep impact on the horological landscape. They are also credited with developing the famous ‘turbine

Ultramarine And Sage—The New Dials Of The Pink Gold Girard-Perregaux Laureato
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Ultramarine And Sage—The New Dials Of The Pink Gold Girard-Perregaux Laureato

The history of the Laureato watches by Girard-Perregaux runs deep. Born in 1975, the collection is now a staple in the world of luxury sports watches, and the two new iterations—the Laureato Ultramarine Blue and the Sage Green in 42mm, crafted in pink

New Arrivals

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  • Tudor Black Bay

    ₹ 3,22,100

  • H. Moser & Cie. Pioneer

    ₹ 16,00,000

  • Ulysse Nardin Blast

    ₹ 36,20,000

  • Czapek Antarctique

    ₹ 59,30,000

  • NORQAIN Adventure

    ₹ 4,17,000

  • Omega Seamaster

    ₹ 6,46,100

Featured Watches

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  • Tudor Pelagos

    ₹ 3,36,100

  • Bell & Ross Instruments

    ₹ 4,60,000

  • Chronoswiss Open Gear

    ₹ 11,00,000

  • Trilobe Les Matinaux

    ₹ 10,80,000

  • Laurent Ferrier Classic

    ₹ 75,10,000

  • Gerald Charles Maestro

    ₹ 19,30,000

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Experience watches in 3D & AR

These innovative features enhance the user's experience, adding depth, perspective, and augmented reality graphics to the watch face.

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The Million-Tree Project

Ethos, in partnership with responsible organisations, pledges to plant one million trees over the next 10 years.