Rado is considered as a Swiss luxury brand of watches, with headquarters in Lengnau, Switzerland. It was formed in 1917 as Schulp & Co., but the brand launched its first collection of watches under the name of Rado in 1957. The brand is known for its timeless elegance and it is reflected in every timepiece crafted. The watches are perfectly designed leaving you spellbound every time you look at it. Every component is carefully crafted keeping intricate details in mind. In 1962, Rado launched the Rado Diastar, the world’s first scratch resistant watch and since then the brand is known as a pioneer in crafting scratch resistant watches. Innovative use of high tech materials for creating distinct designs gives an edge to the brand over the other traditional Swiss watch makers. They have focussed on the usage of materials that are unique within the watch making industry, such as hard metals (tungsten and titanium carbide), which is called high tech ceramics by them, lanthanum, high tech diamonds and sapphire crystal. Rado has received more than 20 elite international design awards for both their collaboration with Jasper Morrison for a unique watch box that looks like a human wrist. The brand is the official time keeper of International Tennis tournament in Europe, North America, the Middle East and Asia. Andy Murray, Britain’s number one tennis player is the brand ambassador of Rado and he perfectly embodies the pioneering strength of the brand.
Rado watches are available at Ethos Watch Boutiques in India. We are committed to providing you with authentic products and making sure no dubious or fake watches are ever sold at any of our outlets. We are proud to say that we believe in fair trade and stay away from malpractices that might harm our customers’ interests. If you’re looking for a watch that is elegance personified without the loud design elements, then you should head to an Ethos Watch Boutique to explore Rado’s latest collection. Their watches have given a whole new meaning to the term classy!