Founded in 1860 during the Renaissance era, Panerai perfectly epitomises creativity and beauty. The brand has been crafting time tellers that have exceptional craftsmanship skills yet are high in aesthetic appeal. With designs that are true to their Italian roots, each time piece has been equipped with the latest cutting edge technology without compromising on its beauty. Their exclusive watches have made a mark in the watch making industry due to their high quality designs and sophisticated machinery. The brand became a name to reckon with when it created the first underwater military watch. Even with such achievements under their belt, they continue to strive to create high performance and innovative time tellers. In 1916, Panerai discovered a radium-based powdered substance called Radiomir which gives luminosity to the dials and it was patented by the brand on 23 March’1916. It was the first patent filed by Panerai to mark its history of innovation. Another self luminous substance- Luminor was patented on 11th January’1949 which replaced the Radiomir. Panerai vast collection includes Radiomir, Radiomir 1940, Luminor 1950 and Luminor. The case of Radiomir collection carries an authentic classic aura with its curved and rounded appearance while the Luminor models sport a patented crown protecting device that protects the timepiece in robust conditions.
The latest collection from Panerai is available at Ethos Watch Boutiques, India’s largest chain of luxury watch boutiques. Offering an array of collections from the world’s top luxury brands, Ethos has a timepiece for everybody. Depending on your budget, personality and need, we have the perfect time keeper that will help speak volumes about your personality. Apart from a great collection, Ethos also offers dedicated after sales service for our loyal patrons. Our staff is equipped to handle all types of queries related to your purchase.