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Maurice Lacroix - Success is a Journey, Not a Destination
Maurice Lacroix, a Swiss luxury watchmaking brand was founded in 1975 by Desco Von Schulthess company. The headquarters of the company is situated in the Jura mountains of Switzerland, also known as the heart of the Swiss Watchmaking industry. In Switzerland, Desco Von Schulthess started preparing the skillset needed to create exceptional timepieces.
Power, Pride and Passion
The brand, Maurice Lacroix is known for creating unique timepieces and has the capability to manufacture these pieces with utmost precision. Creating creative, independent and unique timepieces, Maurice Lacroix is known amongst collectors and enthusiasts.
A Maurice Lacroix watches is an expression of the watchmaking passion from which it was created, in every single detail.
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Creating the first mechanical watch that has a memory function, Maurice Lacroix’s Memoire 1 is a piece with innovation and creativity under its belt. With a simple dial with just two hands, one for minutes and the other for seconds, the hour’s section is depicted by a disc. Once the crown is pressed, the watch changes its mode from Time to Chrono. Immediately, the hands and disc change their positions. When it comes to the collections, Maurice Lacroix offers the Masterpiece, Aikon Automatic, Aikon Quartz, Pontos, Eliros, and Fiaba.
The flagship collection of Maurice Lacroix, Masterpiece collection is the epitome of mechanical watchmaking. The timepieces in this collection are an example of technology, tradition, and modern pleasing aesthetics. Technological advances coupled with designs bring you an inch closer to the never-ending admiration of these mechanical timepieces.
From the 1990s, the Aikon collection is the resurrection of the Calypso collection. Aikon follows the same design and philosophy. Available in quartz and automatic movements, the Aikon collection lies at the forefront of Maurice Lacroix’s collections. Recently, the Maurice Lacroix Aikon collection received an uplift with timepieces made with upcycled plastic. These timepieces are now a part of the Aikon #tide line.
The Pontos collection stands out in terms of bringing elegance and sportiness under one case. Maurice Lacroix is one such brand that carries a legacy of producing watches with a pluralistic approach. With decades of experience in manufacturing movements, this brand keeps its tradition alive in various forms.