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History
Since the advent of Bell & Ross, the brand has concentrated its efforts on building tough and rugged pieces of time-measuring instruments for the wrists. The DNA and the heart of the brand lie inside the ruggedness of its timepieces but it was time that the brand introduced itself as a more lifestyle-oriented watchmaker. In 2019, the brand decided to launch the athleisure called the Bell & Ross Urban collection.
Design
Falling into the horizon of athleisure, the Bell & Ross Urban collection is a perfect example of a brand that has taken the importance of lifestyle into consideration. Athleisure was a fashion prevalent in the 80s and it was recently revived in 2010. The Urban collection is an addition to the utilitarian brand while retaining the square silhouette and the four screws on the case. What takes the spotlight is the streamlined linked bracelet that is perfectly blended into the case. Though the Urban collection is also available in straps.
Features
The exquisitely crafted athleisure watch by Bell & Ross holds many forms with an integrated design. Beginning with the simpler version is the BR 05 Auto. The BR 05 Auto is fitted with a date window at the 3 o’clock marker. Drawing attention to the brand’s avant-garde nature, the BR-X5 features a power reserve indicator on the 9 o’clock marker and a date window at the 3 o’clock marker. Following the tradition of crafting complicated watches, the BR 05 GMT features a second-time zone marked by a long central hand and the BR 05 Chrono features a detailed chronograph. Shining on the essence of elegance, the BR 05 Diamond is fitted with diamonds on the case and in some timepieces, the diamonds are also on the bracelet.