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Past Perfect—The Clean, Classic, And Charismatic Appeal Of Sector Dials
Feature

Past Perfect—The Clean, Classic, And Charismatic Appeal Of Sector Dials

The humble sector dials are making a comeback, and how! With their clean and clutter-free design aesthetic, reminiscent of the good ol’ days, they are slowly and steadily gaining prominence among watchmakers and horophiles, alike. In the past decade, many

Revisiting The Top Five India-Exclusive Blue Dial Watches To Mark Milestones Of 2023
Round-Up

Revisiting The Top Five India-Exclusive Blue Dial Watches To Mark Milestones Of 2023

The colour blue has an age-old association with India. From the Ashoka Chakra on the Tiranga (India’s national flag), to Jaipur’s blue pottery, the nickname ‘Blue City’ for Jodhpur, the DD logo (Doordarshan, India’s public service broadcast),

From Depths To Downtown: Introducing Maurice Lacroix's Pontos S Diver 2024 Timepieces
Spotlight

From Depths To Downtown: Introducing Maurice Lacroix's Pontos S Diver 2024 Timepieces

While purpose-built dive watches are engineered to survive the rigours of the deep, the reality is that most spend their days conquering concrete jungles rather than braving the briny depths. As trends in watchmaking continue drifting toward casual,

New Arrivals

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  • Tudor Black Bay

    ₹ 3,22,100

  • H. Moser & Cie. Pioneer

    ₹ 16,00,000

  • Ulysse Nardin Blast

    ₹ 36,20,000

  • Czapek Antarctique

    ₹ 59,30,000

  • NORQAIN Adventure

    ₹ 4,17,000

  • Omega Seamaster

    ₹ 6,46,100

Featured Watches

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  • Tudor Pelagos

    ₹ 3,36,100

  • Bell & Ross Instruments

    ₹ 4,60,000

  • Chronoswiss Open Gear

    ₹ 11,00,000

  • Trilobe Les Matinaux

    ₹ 10,80,000

  • Laurent Ferrier Classic

    ₹ 75,10,000

  • Gerald Charles Maestro

    ₹ 19,30,000

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Experience watches in 3D & AR

These innovative features enhance the user's experience, adding depth, perspective, and augmented reality graphics to the watch face.

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The Million-Tree Project

Ethos, in partnership with responsible organisations, pledges to plant one million trees over the next 10 years.