Ranbir Kapoor Joins TAG Heuer1:31 pm
Tag Heuer, the world leader in high-end chronograph watches brings on board Ranbir Kapoor as a Tag brand ambassador. The award winning actor has contributed to a lot of memorable performances in movies like Rockstar, Barfi, Wake up Sid, Rocket Singh and so on has signed on for a “long-term partnership with the brand”. He says ” Tag Heuer has always been one of my dreams”. One of Bollywood’s favourite actors, Shah Rukh Khan, also endorses the brand.
“In India we are proud to have two of the best names in Bollywood sporting Tag Heuer and we see a great future with them in the coming years”
-says Tag Heuer CEO Stephane Linder in a statement.
The Tag Heuer family currently includes international celebrities and sports personalities like Cristiano Ronaldo, WTA tennis champion Maria Sharapova, Hollywood film actress Cameron Diaz, Bollywood Actor Shah Rukh Khan, Formula One World Champion Jenson Button, World Rally Champion Sébastien Ogier and the entire crew of 2013 America’s Cup winner Oracle Team USA.
On being asked about this alliance Ranbir Kapoor said, “It started when I was really young, it was the first watch I wanted to own in my life. I remember my parents gifted it to me on my 13th birthday. So now, to be associated with the brand is really humbling for me. I really have to pinch myself to believe that I am part of the Tag Heuer family.
He believes that the brand stands for the four principle P’s that is “Prestige, Precision, Passion and Performance”.
“I think that is something we all and especially I can identify with; the way I look at my career, my life. I believe these are very important aspects for how one should approach their life, their work and their relationships.” adds Ranbir.
The Swiss Avant-Garde watchmaker is best known for breaking rules: harnessing mental fortitude to overcome technology restraints and deliver ground breaking innovation. “Don’t crack under pressure”, their latest advertising campaign, asserts the powerful truth that achievement is due as much to mental strength as to physical capabilities. A truth that is exhibited in the daring watches and chronographs produced by Tag Heuer and the attitude of its brand ambassadors.
By Disha Birdie
Sr. Features Writer, The Watch Guide
A budding writer and watch enthusiast with a passion for discovering Swiss watchmaking know-how.