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ReviewCamo Reimagined: Discover the Maurice Lacroix Aikon #Tide Camo Edition

The latest addition to Maurice Lacroix's Aikon collection, the new #Tide Camo edition redefines traditional camouflage with a modern twist

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We’ve spoken about the Maurice Lacroix Aikon #Tide before. But just to recap, it’s a watch that stands out for its commitment to sustainability and stylish design. Created using a unique composite material made from ocean-recovered plastics and glass fibre, the Aikon #Tide is not just durable but also environmentally conscious. The process of transforming plastic bottles into this robust material is an impressive feat, showcasing Maurice Lacroix’s dedication to innovative recycling methods. This attention to detail extends to nearly every aspect of the watch, including the packaging, which is cleverly designed to resemble a high-end reusable cup and is also made from recycled materials. Transitioning from this eco-friendly foundation, Maurice Lacroix are now introducing something new and exciting: the Aikon #Tide Camo watches. 

Maurice Lacroix Aikon Tide Camo
With four new timepieces designed with a distinct camouflage pattern, Maurice Lacroix are embracing a bold, urban style

This latest launch is a significant step for the brand, bringing a fresh and unique look to the collection. With four new timepieces designed with a distinct camouflage pattern, Maurice Lacroix are embracing a bold, urban style. These watches are ‘made for the urban jungle’, reflecting their suitability for the dynamic and fast-paced environment of city life. Given Maurice Lacroix’s reputation for exceptional Swiss craftsmanship, these new additions to the Aikon #Tide series blends quality and innovation seamlessly.

The Aikon #tide Camo Edition: Style And Sustainability

There are four unique versions in the Maurice Lacroix Aikon #Tide Camo edition—each limited to just 1,000 pieces. The collection diverges from the traditional khaki camouflage, introducing fresh colours, including storm blue, green park, Frappuccino beige, and Arctic pink. Each features a dial adorned with luminous hands and indices, a date aperture, and the distinct ‘vagues du Jura’ (Jura waves) design—a nod to the brand’s roots in the Franches-Montagnes District in Jura, Switzerland. The watches are housed in 40mm cases crafted from coloured #Tide ocean plastic.

The Watch Guide
The Aikon #Tide Camo watches from Maurice Lacroix bring a fresh perspective to the classic camouflage pattern, merging it with interesting, modern colours

A Sustainable Design Too: The #Tide Camo

The AIKON #tide Camo watches from Maurice Lacroix bring a fresh perspective to the classic camouflage pattern, merging it with interesting, modern colours. This approach highlights the journey of camo from its military origins, where it was designed for concealment, to becoming a bold style icon in the fashion world. Camo patterns have been a key feature in various fashion areas, and now they’re making a significant impact in watchmaking, blending tradition with innovation. In the realm of watches, camo isn’t just about looks; it conveys a sense of ruggedness and adventure, appealing to those who value a mix of practicality and style.

The Watch Guide

These watches are described as being ‘made for the urban jungle’, reflecting their suitability for the dynamic and fast-paced environment of city life

The Watch Guide

Given Maurice Lacroix’s reputation for exceptional Swiss craftsmanship, these new additions to the Aikon #Tide series blend quality and innovation seamlessly

The Aikon #Tide Camo series adopts camouflage patterns and turns them into something special in these products. It’s clear that the brand put a lot of thought into using camouflage in a way that’s not just about looking good, but also about being tough and long-lasting. 

Precision With Style In The #Tide Camo

Powering each watch is a reliable Swiss quartz movement. The aesthetic appeal of the watches is further enhanced by their coloured, camo-design ‘M’-branded rubber straps. Unique to each piece, the camo pattern on the straps is randomised, ensuring that no two watches are exactly alike. Additionally, these straps are compatible with Maurice Lacroix’s ‘easy strap exchange’ system, allowing wearers to easily swap them for other compatible designs from the brand, adding versatility to these stylish timepieces.

The Watch Guide

The dial is adorned with distinct ‘vagues du Jura’ (Jura waves) design—a nod to the brand's roots in the Franches-Montagnes District in Jura, Switzerland

The Watch Guide

Camo patterns have been a key feature in various fashion areas, and now they're making a significant impact in watchmaking

Before The #Tide Camo Edition: #Tide And Maurice Lacroix

The collaboration between #Tide and Maurice Lacroix is an ongoing testament to sustainable luxury. #Tide’s mission is to combat ocean pollution by upcycling plastic waste, with a focus on collecting bottles from the seas around Thailand, Indonesia, and the Philippines. These collected materials are then transformed into fibre used in various products, including the Maurice Lacroix watches. The production of each #Tide Camo watch and its packaging removes the equivalent of 17 plastic bottles from our oceans, demonstrating how innovation and environmental responsibility can go hand-in-hand to make a real difference in our world.

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