Collection Heritage
Features Date
Case Size 40 mm
Case Shape Round
Case Material Steel & Rose Gold PVD
Movement Automatic
Strap Material Steel & Rose Gold PVD
Dial Colour Black
Gender Men
Water Resistance (M) 50
Glass Material Sapphire Crystal
Warranty Period 2 Years

Louis Erard Heritage

Model No: 69101AB22.BMA21
MRP: ₹84,400

Own this watch at an EMI of ₹7,539

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Widely known for manufacturing livid and detailed pieces of spellbinding watches, Louis Erard watches are a symbol of pride. The company was established in 1931, by Louis Erard and Andre Perret in the suburbs of Switzerland. The company based its foundation on the concept Haute Horlogerie, which regarded each piece they manufactured as a mechanical model with life burgeoning in it. Louis Erard offers five collections of watches at the present, which are 1931, Heritage, Emotion, Romance and Excellence. Out of them, the Heritage collection is a favourite for the business class as it completely represents sophistication.

The 69101AB22.BMA21 Heritage model has an exquisite feel and look. The watch has a black dial, with a fixed round bezel and a stainless steel case. The case is enriched by a rose gold PVD coating and measures 40mm in diameter. Made immune to scratches by a sapphire crystal, the dial is completely protected .The minute and the hour hand resembling arrow heads; provide a clear measurement of time. A window between 4’oclock and 5’oclock effectively displays the date. The display of the dial is further embellished by using Roman numerals and triangle indexes toned with rose gold. The hour hand is meticulously polished, with an effulgent material for better view of the timing. Additionally a two tone metal strap, with stainless steel clasp, is provided for an increased grip.

Assisted by the automatic mechanical movement, the watch provides a robust performance with no room for error. The watch is water resistant up to 50m, and will thus, not be damaged by accidental spills or splashes.

Severin Luthi, the captain of the Swiss Davis cup team, joined the Louis Erard crew as an ambassador during the Davis cup semi final of 2012.


A gem in the world of haute horology, the Heritage Collection by Louis Erard spells simple sophistication. This collection stays true to the brand’s principle of emphasizing quality over quantity. Yet there is something for every connoisseur, including the sports-savvy (who have an entire line to choose from), in this collection. 


The dial of these classic timepieces come in a variety of hues. The antique allure of blue mother-of-pearl, classy black, elegant silver, edgy blue, white mother-of-pearl or even pink for the female connoisseur; the choices are endless. The dial may be set with Roman numerals rendering it with a Neo-classical feel or with Arabic numerals or indexes for those with a preference for a slightly modern aesthetic.  The bracelet ranges from croco imitation to metal, offering a range of options. Some watches are also available with high quality Top Wesselton diamonds set along the periphery of the dial to appeal to those with an affinity for the finer things. 


Besides indicating time, some of these these devices also have integrated in them windows to show the date, day and chronograph function. The dial is rounded off by providing it with an anti-reflective sapphire glass to improve dial legibility and resilience.  The watch movement commonly used in this collection is mechanical automatic whilst quartz powered timepieces are also available, both proving singularly reliable and accurate.


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The design is a beautiful blend of steel and gold. Just what I was looking for!! The brand is Swiss and hence all the more reliable.

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