Collection Heritage
Features Date
Case Size 40 mm
Case Shape Round
Case Material Steel & Rose Gold PVD
Movement Automatic
Strap Material Steel & Rose Gold PVD
Dial Colour Silver
Gender Men
Water Resistance (M) 50
Glass Material Sapphire Crystal
Warranty Period 2 Years

Louis Erard Heritage

Model No: 69101AB21.BMA21
MRP: ₹84,400

Own this watch at an EMI of ₹7,539

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Widely known for manufacturing livid and detailed pieces of spellbinding watches Louis Erard timekeepers are a symbol of pride. The company was established in 1931 by Louis Erard and Andre Perret in the suburbs of Switzerland. Alain Spinedi bought the company in 2003. The company based its foundation on the concept ‘Haute Horlogerie’, thus regarding each piece they manufactured as a mechanical model with life burgeoning in it.
Facing a financial crisis for about ten years did not deter the company and it patiently worked looking ahead for better prospects. Louis Erard offers five collections at the present, which are 1931, Heritage, Emotion, Romance and Excellence. Out of them, the Heritage collection is a favourite among watch enthusiasts as it completely represents sophistication.

The 69101AB22.BMA21 Heritage model is a perfect blend of style and elegance. This watch has a black dial with a fixed round bezel and a stainless steel case. The case is enriched by a rose gold PVD coating and measures 40mm in diameter. Protected by a sapphire crystal the dial is safe from external damage. The minute and the hour hand resembling arrow heads in a gold tone, are in deep contrast with the dial, thus allowing you a clear view of the time. A window between 4 o’clock and 5 o’clock effectively displays the date. The display of the dial is further detailed by the use of Roman numerals in rose gold. Additionally a two tone metal strap with a stainless steel clasp is provided for increased grip.

Assisted by the automatic mechanical movement, the watch provides a robust performance with no room for error. You do not need to remove the watch while washing up, as the watch is water resistant to a depth of 50m.

Severin Luthi, the captain of the Swiss Davis cup team, joined the Louis Erard crew as an ambassador during the Davis cup semi final of 2012.

Interesting facts
Louis Erard has announced its partnership with the CSKA Moscow basketball club, one of the most renowned basketball teams in the world.



A gem in the world of haute horology, the Heritage Collection by Louis Erard spells simple sophistication. This collection stays true to the brand’s principle of emphasizing quality over quantity. Yet there is something for every connoisseur, including the sports-savvy (who have an entire line to choose from), in this collection. 


The dial of these classic timepieces come in a variety of hues. The antique allure of blue mother-of-pearl, classy black, elegant silver, edgy blue, white mother-of-pearl or even pink for the female connoisseur; the choices are endless. The dial may be set with Roman numerals rendering it with a Neo-classical feel or with Arabic numerals or indexes for those with a preference for a slightly modern aesthetic.  The bracelet ranges from croco imitation to metal, offering a range of options. Some watches are also available with high quality Top Wesselton diamonds set along the periphery of the dial to appeal to those with an affinity for the finer things. 


Besides indicating time, some of these these devices also have integrated in them windows to show the date, day and chronograph function. The dial is rounded off by providing it with an anti-reflective sapphire glass to improve dial legibility and resilience.  The watch movement commonly used in this collection is mechanical automatic whilst quartz powered timepieces are also available, both proving singularly reliable and accurate.


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