Collection Heritage
Features Date
Case Size 40 mm
Case Shape Round
Case Material Steel
Movement Automatic
Strap Material Steel
Dial Colour Silver
Gender Men
Water Resistance (M) 50
Glass Material Sapphire Crystal
Warranty Period 2 Years
  • Louis Erard  Heritage-1
  • Louis Erard  Heritage-2

Louis Erard Heritage

Model No: 69101AA01.BMA19
MRP: ₹73,600

Own this watch at an EMI of ₹6,574

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Louis Erard is a company that is envied worldwide for producing watches with perfection, added with a personal touch. It was founded in 1931 by Louis Erard and Andre Perret, when they introduced the first watch of this brand into the market, in Switzerland. The creation of the company was based on the concept Haute Horlogerie, which regarded the watches as living beings and not mere mechanical models. They strongly stuck to their principles even when the company was just surviving in the market, by providing casings for other watches. Out of the five collections that Louis Erard offers, the Heritage collection provides a classic vintage feel to the timepieces.

The 69101AA01.BMA19 Heritage model is an amalgamation of first class features. The watch has a silver dial, with a fixed circular bezel and a case size of 40mm diameter. It includes a distinctively inscribed minute and hour hand resembling pointed arrows. A window between 4 o’clock and 5 o’clock displays the date. The dial is protected by a case window made up of sapphire crystal, which is scratch resistant. Silver Roman numerals are marked on the dial along with silver indexes. Moreover, the hour hand is polished with a luminous material for better vision even in dim light conditions.  The timepice is provided with a metal strap with a stainless steel clasp for a better grip around your wrist.

It is empowered by an automatic mechanical movement and is provided with a transparent case back making it easier to view the internal working of the clock. The timepiece provides a water resistance of 5 ATM which is about 50m, thus you do not need to remove the timepiece while washing your hands in fear of damaging it.

Severin Luthi, the captain of the Swiss davis cup team, joined the Louis Erard crew as an ambassador during the Davis cup semi-finals of 2012.





A gem in the world of haute horology, the Heritage Collection by Louis Erard spells simple sophistication. This collection stays true to the brand’s principle of emphasizing quality over quantity. Yet there is something for every connoisseur, including the sports-savvy (who have an entire line to choose from), in this collection. 


The dial of these classic timepieces come in a variety of hues. The antique allure of blue mother-of-pearl, classy black, elegant silver, edgy blue, white mother-of-pearl or even pink for the female connoisseur; the choices are endless. The dial may be set with Roman numerals rendering it with a Neo-classical feel or with Arabic numerals or indexes for those with a preference for a slightly modern aesthetic.  The bracelet ranges from croco imitation to metal, offering a range of options. Some watches are also available with high quality Top Wesselton diamonds set along the periphery of the dial to appeal to those with an affinity for the finer things. 


Besides indicating time, some of these these devices also have integrated in them windows to show the date, day and chronograph function. The dial is rounded off by providing it with an anti-reflective sapphire glass to improve dial legibility and resilience.  The watch movement commonly used in this collection is mechanical automatic whilst quartz powered timepieces are also available, both proving singularly reliable and accurate.


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You start appreciating Louis Erard once you see it in person. This watch with a stainless steel bracelet shines with great luster. It is affordable if you are thinking of spending on a Swiss watch.

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