Specifications
Collection 1931
Features Day-Date, Moon Phase
Case Size 40 mm
Case Shape Round
Case Material Steel
Movement Automatic
Strap Material Leather
Dial Colour Silver
Gender Men
Water Resistance (M) 50
Glass Material Sapphire Crystal
Warranty Period 2 Years
Louis Erard 1931 37213AA21.BDC21

Louis Erard 1931

Model No: 37213AA21.BDC21
MRP: ₹146,700

Own this watch at an EMI of ₹13,103

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An intricate time teller, it has a silver dial in a polished stainless steel case. It is engraved with silver toned Roman numerals, index markers and hour hands that have been polished with a luminescent marker for better visibility. There is a day as well as a month display window at 12 o’ clock and the outer rim of the dial has been etched with a date display counter and a special silver hand points towards the date. There is a moon phase display counter at 6 o’ clock. The strap has been crafted with a brown croco imitation leather.

History
Louis Erard dreamt of building a brand, which stood for exceptional quality and affordable price. In 1931 this dream came true and he launched the first watch under the brand name Louis Erard. As homage to the year the brand was born the company brought out the 1931 collection of watches. In 2006 for their 75th anniversary, the brand revived its 1931 collection and adapted it to include four new models in which gold substituted steel as the dominant material. 
 

Design
The watches in this line, characterised with bold lines and proportions, come with steel or 18K gold fabricated circular or rectangular cases. Mother of pearl is used in the ladies collection to add an exquisite touch. The bracelets of this line of watches are made of leather with croco imitation augmenting the collections extraordinary good looks. The 1931 family of watches, the face of this brand, has always stood out for originality and sheer style.
 

Features
The functions of the watches in this collection range from showing small second, day, date, month, to indicating power reserve and moon phase thus providing patrons with a dynamic range of features. The watches are powered by a mechanical Swiss movement that guarantee reliability and precision.
 

Events
Louis Erard debuted in the 2013 Couture show and created ripples for its original design and affordable cost. Among the watches on display was a 1931 series chronograph with an exquisite grey dial and moon phase complications. It managed to impress retailers and customers alike with its standout style.

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