Rado

History
Rado’s beginnings lay in a small family watchworks factory, established at Lengnau in the country of Switzerland, in the year 1917. Soon turning into watch-makers, the factory came up with its first collection of watches under the brand name Rado. In 1957 itself, the company came to be called the Rado Uhren A.G. after its first line of watches. Today, Rado is a part of the Swatch Group of Companies.

The three founders of the company were firm believers in the progress of technology. Empowered by this faith, they went on introducing one innovation after another. They were the first company to use materials like hardmetal, ceramics, lanthanum and sapphire crystal to make watches. In 1962, the world saw the first ever collection of scratch-proof watches. In an unabated streak of innovation, Rado manufactured the V10K in 2004. It was recognised by the Guinness Book of World Records, as the hardest watch on earth.

Design
Transforming the popular Coupole collection from 1987, Rado has relaunched the line in a new avatar. The silver dial of this watch model R22852183 for men, is enclosed within a stainless steel case. Contrasting against it is the rose-gold tone of the stick hour indices and watch hands. Shielded from dust and dirt by the scratch proof sapphire crystal, the dial enhances the elegance of the frame of the watch.

Rose gold PVD coated stainless steel links set within the grey stainless steel brackets, create the flexible bracelet. The sheer simplicity accentuates the overall handsomeness of the watch.

Features
Combining form with efficiency, this quartz powered watch is known to deliver accurate updates on time and date. A date window located at 3 o’ clock, enabling you to check the date easily. Heightening the desirability of the watch is its property of water resistance up to 50 metres.