Founded as Uhrenmanufaktur Heuer AG by Edouard Heuer in 1860, the brand was renamed as TAG Heuer in 1985 when Techniques d’Avant Garde bought it. It was sold to LVMH, a French luxury goods conglomerate, in 1999. Edouard Hueur’s first chronograph was patented in 1882 and he invented an oscillating pinion in 1887, which is used till now by several principal watchmakers.
The Aquaracer collection was launched in 1982, as a tribute to TAG Hueur’s proficiency in reliable watchmaking. This collection has been especially designed and meticulously tested for professional divers and underwater workers. The timepieces in this collection can easily withstand the most rigorous sailing conditions. They feature a sporty and refined design, making them ideal for everyday use as well. All the watches feature 6 signature studs on the unidirectional rotating bezel for an easy grip. Most of the timepieces come in fine brushed and polished stainless steel, while some feature an 18 carat yellow gold and red gold ring on the bezel and gold plating on the hour markers and indexes. They are presented in an “H-shaped” bracelet with a folding clasp at the end for a secure fit.
The new Aquaracer Lady launched in 2014 retains the classic features of the Aquaracer watches but also features ultra-feminine and luxury finishes. The watches come in 27 mm and 32 mm cases with white mother of pearl, black, and silver dials ensconced inside. Some of the models showcase 11 Top Wesselton Diamonds on the dial along with 30 larger diamonds encrusted on the bezel.
The Aquaracer 500M is the most popular model of this collection and celebrates the brand’s partnership with Oracle Team USA in the 34th America’s Cup.
Tag Heuer has been endorsed by many eminent personalities including Priyanka Chopra, Shah Rukh Khan, Steve MCQueen, Leonardo Di Caprico, Cameron Diaz, Tiger Woods, Uma Thurman, Cristiano Ronaldo, and Maria Sharpova.