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Back in 2016, Maurice Lacroix with its unique and precise approach released the AIKON collection. AIKON encompassed the idea of the brand’s leap towards precision and innovation. In 2022, Maurice Lacroix decided to expand on the idea of AIKON with AIKON #tide, a vibrant yet responsible way of keeping time in today’s ever-changing world.
The PET Dichotomy
The Maurice Lacroix AIKON #tide collection is made with a compound made with ocean-bound upcycled plastic in collaboration with Tide Ocean SA. Tide Ocean is a Basel-based firm that specialises in upcycling Ocean plastic. PET, also commonly known as Plastic is highly recyclable but affects the marine environment to a great extent. So, to limit its carbon footprint on the environment, Maurice Lacroix decided to produce its AIKON #tide with recycled plastic. The bezel, case back, crown, and buckle are made with a compound of upcycled plastic and glass fibre. The dichotomy between fresh produced PET and the compound with which the AIKON #tide is made is that the compound is twice as hard and five times more resistant as compared to virgin PET. It takes 17 bottles to make one AIKON #tide and the carbon footprint is significantly low for the same. Maurice Lacroix has committed that it will remove 10 million plastic bottles and help the marine environment with a cleaner approach.
Apart from the ocean-upcycled PET compound, the Maurice Lacroix AIKON #tide features a vibrant hue of colours to choose from. With either black or a white rubber strap, the AIKON #tide is available in orange, green, yellow, blue, pink, white, and black colours. Whereas, the dial is intensified with a unique laser engraving called the ‘Vague du Jura’ motif. With a case of 40mm in diameter, it features a date window at the 3 o’clock marker.