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Essence
Luminox is known for its outdoorsy nature and in a bid to classify itself as a levelled player in this segment, it brought a new set of collaborations. The Luminox #tide Recycled Ocean Plastic collection is aimed at the sustainability factor of watchmaking.
Luminox x #tide
For bringing in the signature of sustainability under its aegis, Luminox decided to reel in #tide. #tide is a recycled plastic supplier from Basel, Switzerland. Known for sourcing plastic from the oceans, this organisation is a way forward in a much cleaner ocean. Today, #tide provides leading brands with upcycled plastic. This premium yet thoughtful material uses 0% of virgin plastic in it and produces less than 80% of greenhouse emissions as compared to virgin plastic.
Features
The timepieces under the #tide Recycled Ocean Plastic collection are equipped with a case and a strap made with 100% upcycled plastic. Apart from the upcycled plastic, the watch features a robust build with complications such as chronographs.