About Ethos


Ethos Watches is India's largest chain of luxury watch boutiques with 45 premium stores across the country. We are authorized retailers of over 61 luxury watch brands. We pride ourselves in helping our customers choose the perfect watch for themselves or their loved ones, while protecting them from rampant malpractices in India such as smuggled, fake and refurbished watches.

8 Great Reasons To Buy a Watch From Ethos


Authorized retailer

Ethos is an authorized retailer with over 61 luxury watch brands. Every watch that we sell comes with the brand warrantee and also gets our Ethos stamp.


Listed on the BSE, employing over 200 people in India, at Ethos ethics are an integral part of our DNA. You can be rest assured that your watch is a genuine piece warranted by the respective brand.

Largest selection

With 45 stores, over 6000 varied watches and more than 50,000 watches in stock at any given time, we have the largest selection in every brand.

Knowledgeable staff and great boutiques

Well trained staff and great looking boutiques ensure that we make shopping for watches an enjoyable and unforgettable experience.

Dedicated after sales staff

We value your watch as much as you do. A dedicated team and state of the art facilities in multiple cities ensures that your watch ticks for generations.

Loyalty Programme

As an Ethos patron you not only get access to points that you can collect and redeem regularly, but you also get invited to watch collector events, wine tasting sessions, factory visits in Switzerland, gifts, rewards and more!

You are protected against malpractices

Luxury watch retail suffers from malpractices that you should be safeguarded against. Ethos is a professionally run business that deals only in officially imported watches, duly supported with customs documents.

Competitive pricing

In addition to presenting the best and latest collections from various brands, we also offer prices that are competitive with retailers from around the world.

Locate an Ethos Store

45 Stores & Counting
Across 13 cities

Luxury Brands Available at Ethos

Discover your favourite watch now

Luxury Watch Helpline


Ethos is proud to present India's only helpline for luxury watches. The luxury watch helpline is your guide and concierge to luxury timepieces. Tell us the occasion and we'll match you a watch for it! If you have queries about any watch we will be happy to help. Please feel free to contact us for information, recommendations and exciting offers on ANY watch that we feature.

Reach a Luxury Watch Consultant
Send us a message
Schedule an appointment at our store
Let’s meet!

The highest standards - The happiest customers


Ethos delivered my watch at Karnal, even though they do not have a store here. The executive who carried the parcel even brought along a credit card machine to process my payment. He was extremely friendly and I nicknamed him ‘Rockstar’. Shopping from Ethos was a wonderful experience; I absolutely loved it and appreciate their support. It i

Ashish Kirpal Pandit (Chandigarh)

I have always appreciated precision Swiss timekeepers and premium products and Ethos has always catered to all my requirements for luxury watches. The staff is very friendly and at times, even if I’m not shopping at the store, it is good to chat with them and discuss the new products in the Swiss watch industry. Love the overall ambience of th

Simarjit Bhogal (Ludhiana)