Collection Heritage
Features Date
Case Size 40 mm
Case Shape Round
Case Material Steel
Movement Automatic
Strap Material Steel
Dial Colour White
Gender Men
Water Resistance (Meters) 50
Glass Material Sapphire Crystal
Warranty Period 2 Years
Louis Erard Heritage 69267AA01.BMA05

Louis Erard Heritage
MODEL#: 69267AA01.BMA05

MRP: Rs 56,950

Own this watch at an EMI of Rs 5,087

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Pick up in store

Ethos Watch Boutiques has over 45 stores across 13 cities in India. If you wish to pick up the Louis Erard Heritage 69267AA01.BMA05 at an Ethos store near you, please call us at +91-8725016306, Mon-Sat, 10 AM - 7 PM IST, or fill out the form below and one of our watch consultants will contact you within 1 business day.

The Heritage collection by the Louis Erard family emphasizes quality over quantity. Featuring antique designs with a twist of modern technologies and aesthetic quality, the timepieces in this collection include both mechanical automatic and quartz movements. The Heritage collection, with its alluring designs crafted for both men and women, aims to woe the hearts of watch enthusiasts from all over the world.

Being organized and synchronised in looks, the Louis Erard Heritage 69267AA01.BMA05 for men stays true to the brand’s principle of refined aesthetics. Its case is made completely out of stainless steel and is robust, sporty, and masculine in appearance. The polished steel bezel rests a white intricately textured dial, enhancing the looks of the watch. This meticulous dial has been engraved with gold plated Roman numerals to add to the appearance of the timepiece, giving it a sporty and elegant finish. Gold toned squelette sword shaped hands, with a golden second’s arm, help in giving a clean look to the dial. A brilliant time reading display is situated at the 6 o’clock position. The silver lugs on the fixed bezel firmly hold a silver toned presidential steel bracelet best suited for your wrist comfort. A silver crown calibrates the hour and minute hand movements. A domed, anti-reflective sapphire crystal coating over the case window not only protects the timepiece from scratches and shocks, but also increases the readability of the dial in any lightning conditions.

Recharging on its own with the natural motion of the wearer’s arm, the Louis Erard Heritage 69267AA01.BMA05 is driven by a precise mechanical automatic movement.  With a 50 metres water resistance, this timepiece can easily withstand rain and accidental splashes of water. Users can wear and remove the watch easily using its hidden steel folding clasp. Being accurate and reliable, this watch is set to serve you for a lifetime with looks suited for every occasion, as a prime luxury status symbol.



A gem in the world of haute horology, the Heritage Collection by Louis Erard spells simple sophistication. This collection stays true to the brand’s principle of emphasizing quality over quantity. Yet there is something for every connoisseur, including the sports-savvy (who have an entire line to choose from), in this collection. 


The dial of these classic timepieces come in a variety of hues. The antique allure of blue mother-of-pearl, classy black, elegant silver, edgy blue, white mother-of-pearl or even pink for the female connoisseur; the choices are endless. The dial may be set with Roman numerals rendering it with a Neo-classical feel or with Arabic numerals or indexes for those with a preference for a slightly modern aesthetic.  The bracelet ranges from croco imitation to metal, offering a range of options. Some watches are also available with high quality Top Wesselton diamonds set along the periphery of the dial to appeal to those with an affinity for the finer things. 


Besides indicating time, some of these these devices also have integrated in them windows to show the date, day and chronograph function. The dial is rounded off by providing it with an anti-reflective sapphire glass to improve dial legibility and resilience.  The watch movement commonly used in this collection is mechanical automatic whilst quartz powered timepieces are also available, both proving singularly reliable and accurate.


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Carl F. Bucherer

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