Round-UpThe Best New Novelties From LVMH Watch Week 2025
Kicking off the year, for the last several years, LVMH Watch Week brings to the fore an early look at what might be in store of horology over the next several months. Here we take a look at the most impressive new novelties from Bulgari, Hublot, TAG Heuer and Zenith, unveiled at LVMH Watch Week 2025, which unfolded earlier this week
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Bulgari at LVMH Watch Week 2025
Serpenti Lady Solotempo
At the LVMH Watch Week 2025, Bulgari announced an update to their entire Serpenti collection, starting with a handful of Seduttori watches and two Tubogas bracelet timepieces. This may just be the Serpenti’s coolest update yet, for the snake watch is now powered by a self-winding movement. Meet the Bulgari Lady Solotempo BVS100, an automatic calibre developed specifically for the Serpenti collection, given the challenge of fitting a movement small enough into the snake’s head. These Serpenti watches now come with the word ‘automatic’ on the dial, and an exhibition caseback that allows for a view of said automatic movement within. Seven reptilian scales shimmer on the rotor of the Lady Solotempo movement, winding the watch with every turn of the wearer’s wrist. Despite its diameter of 19mm, thickness of 3.90mm, and weight of only 5g, the Lady Solotempo offers a whopping power reserve of 50 hours. While the Bulgari Serpenti watches have been powered by mechanical movements in the past, this is the first time the snake’s head houses a self-winding movement.
Hublot at LVMH Watch Week 2025
Big Bang MECA-10 42mm
The Big Bang MECA-10 makes a significant shift in 2025, with Hublot answering the call for a more wearable version of its industrial-inspired chronograph. The new 42mm case (down from 45mm) houses the same impressive HUB1205 movement with its signature 10-day power reserve, now with a refined layout that integrates the power reserve indicator into the mainspring barrel at three o’clock. The skeleton movement maintains its Meccano-inspired aesthetics with three linear bridges set on a ring-shaped base plate, featuring enhanced finishing with satin-brushed surfaces and hand-polished bevels. Available in titanium, King Gold, or frosted carbon, each version’s movement parts are galvanically coloured to match its case material. The watch features Hublot’s ‘one click’ strap system and comes with either a black rubber strap for the gold and titanium versions or a black Velcro strap for the frosted carbon variant.
TAG Heuer at LVMH Watch Week 2025
Carrera Chronograph And Chronograph Tourbillon—Purple Editions
Purple seems to be the reigning colour this season and the watch world, too, is embracing it with full force. TAG Heuer have incorporated this gorgeous hue in the Carrera Glassbox series with two new models—Carrera Chronograph and Chronograph Tourbillon. The dials of the new watches exhibit a smooth gradient effect, transitioning from deep black at the edges to a rich purple at the centre. This smoky sunray-brushed finish increases the dimensionality of the design, playing with light and depth from every angle. The chronograph counters at three and nine o’clock showcase a full black finish, highlighted by silver accents, ensuring optimal legibility while enriching the overall visual appeal, while the domed sapphire crystal further amplifies the dial’s curved structure. The case for both models is crafted in stainless-steel and while the chronograph version measures 39mm, the tourbillon model has a 42mm diameter. The cases have a sunray-brushed finish that complements the dial’s gradient, with pushers placed at two and four o’clock respectively, and are water-resistant to 100m. The chronograph model is powered by the Calibre Heuer 02 (TH20-00) movement and offers an 80-hour power reserve, while the limited-edition tourbillon version (200 pieces) is driven by the Heuer 02 (TH20-09) tourbillon movement, offering a 65-hour power reserve. Both models are complemented by black leather straps with vibrant purple linings.
Zenith at LVMH Watch Week 2025
Chronomaster Sport Rainbow
Zenith’s latest Chronomaster Sport takes an opulent turn with the Rainbow edition, transforming their precision chronograph into a high jewellery statement. The 41mm white gold case is topped by a bezel set with 50 baguette-cut stones—40 sapphires creating a chromatic progression, punctuated by 10 diamonds that serve as 1/10th-of-a-second markers. The black lacquered dial maintains the signature El Primero layout with tri-colour subdials, while rainbow sapphire hour markers add depth against the dark backdrop. The El Primero 3600 calibre runs at 36,000vph (5Hz), enabling true 1/10th-of-a-second measurements via a central hand that completes a revolution every 10 seconds. Through the sapphire crystal caseback, you can spot the decorated movement with its blue column wheel and star-pattern rotor, offering 60 hours of power reserve. Water resistant to 100m, it’s secured by an integrated white gold bracelet with a double-folding clasp.
