By signing up, you agree to receive emails from Ethos Watches. Read our privacy policy for more details.
The jumping hour complication is watchmaking’s equivalent of brutalist architecture—polarising, uncompromising, and forever hovering between vintage charm and avant-garde
Complication complexity typically isn’t Panerai’s calling card. The Italian-born Swiss watchmakers built their reputation on bold, minimalistic tool watches
Every great story needs rivals. Batman had the Joker. Coca-Cola has Pepsi. And in post-war Italy, cycling had Fausto
Subtlety has never been Hublot’s strong suit. This year at Watches and Wonders, the brand arrived with what can
Dinosaurs vanished 65 million years ago, yet they continue to fascinate us. We find their influence in unlikely corners
Watchmakers love to tell us about partnerships with car companies. Most end up as glorified logo-swapping exercises—slap a prancing
Sports watches have a way of trying too hard. It’s usually a formula: take a perfectly good timepiece, add
Green means go—and IWC Schaffhausen aren’t waiting for the chequered flag to drop on the 2025 Formula One season.
They say naming is everything. Tudor must have missed that memo, or perhaps they’re just having more fun than
LVMH Watch Week 2025 sees Zenith playing to two very different crowds. Landing in New York with a pair
For the longest time, timepieces in white, black, or tones of blue have dominated the watchmaking industry. Even today,
Cherry blossoms are Japan’s equivalent of that indie band that got too popular. Like that great song you can’t
Before the robots and rayguns of modern science fiction, there was steampunk—that beautiful intersection of Victorian aesthetics and industrial
Americans live in a peculiar parallel universe when it comes to cigars. Cuban sticks exist mostly in stories and
It was about three years ago when green watches started making a stronger appearance inside the hallowed halls of
A dive watch is fundamentally simple: it needs to tell time underwater and help track how long you’ve been
The Swiss know a thing or two about mountains. When you’re surrounded by the Alps, timing becomes less about
Somewhere in Switzerland in 2001, a group of watchmakers looked at centuries of tradition and thought: “What if we
Japanese schoolchildren learn early that green and orange together signal safety and rescue—it’s the colour combination of their crossing
Carl F. Bucherer don’t make noise. They don’t need to. For 135 years, the Lucerne-based watchmakers have let their
When a watch brand partners with a sports team, the results can often be predictable—slap on a logo, change
In 1993, Ducati unveiled the 916—a motorcycle that would redefine the sportbike landscape. Its aggressive lines and uncompromising performance
Sixty years after Favre Leuba introduced the original Deep Blue, the brand is back with two new versions: the
Favre Leuba, one of Switzerland’s oldest watch brands, are making a comeback. After 287 years of history, including recent