SpotlightFast Forward To History: Presenting The Maurice Lacroix 1975 Collection
To commemorate their 50th anniversary, Maurice Lacroix go back in time with their contemporary, new, vintage-inspired 1975 Collection with both quartz and automatic watches in various sizes
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Maurice Lacroix celebrate 50 years of crests and troughs in an industry that has seen its share of stormy weather. To mark this milestone, the brand release their 1975 Collection. Although inspired by designs from around the time the brand were established, the Maurice Lacroix 1975 Collection is contemporary in appeal and timeless in aesthetic. In case sizes measuring both 36mm and 40mm, the Maurice Lacroix 1975 Collection houses both automatic and quartz movements.

Versatile Styling Appeal: Maurice Lacroix 1975 Collection
Watches in the Maurice Lacroix 1975 Collection are modelled on a series from 1988. Yet, in using modern materials and colour, the brand ensure that the watches will appeal to a contemporary audience. Then there’s flexibility in the form of easily interchangeable straps—an appeal that resonates with almost every generation today.
Automatically Vintage: Maurice Lacroix 1975 Collection
Contrasting finishes on the 36mm and 40mm steel cases of the Maurice Lacroix 1975 Collection belie the line’s pricing. Alternate brushed and polished finishes give the watches a dressy aesthetic. This is mirrored in the new five-link bracelet, whose outer links are brushed while the slimmer inner links are polished. Alternately, the watches can be paired with a black, blue or beige leather strap to match the colour of the dial. A water resistance rating of 100m enhances the functionality of the watches in the Maurice Lacroix 1975 Collection. And exhibition casebacks on the 36mm and 40mm watches display the automatic ML115 calibre housed within, with a 38-hour power reserve.
Dressing Up The Dial Of The Maurice Lacroix 1975 Collection
The dressy appeal of the watches continues on the dial, which displays sunray brushing in blue, black or white hues. Contrasting rhodium plated indexes are facetted, reflecting the light that hits the dial. A minutes/seconds track around the periphery frames the dial and elegant dauphine hour and minute hands tell the time. The brand logo at 12 o’clock is offset by the word ‘Automatic’ at six o’clock, displaying the watches’ mechanical prowess. At three o’clock on the automatic variants is a date window with a rhodium plated frame with the date in contrasting numerals against a background that matches the dial. It is subtle design cues like these that give the Maurice Lacroix 1975 Collection a timeless and universal appeal.

Coming from a brand that offers excellent value proposition, the Maurice Lacroix 1975 Collection is indeed a celebration. But that’s not all. The brand hint at more releases throughout their 50th year, giving us something to look forward to.