Top 3 watch events to look out for in 20167:53 am
Call them what you may – trade fairs, business events, exhibitions or conferences, the need for such events has increased tremendously in the past few decades. While they may require a lot of planning, plotting details to a T and focus, the benefits to the brands involved and the industries they belong to, are immeasurable. Apart from producing an excellent opportunity to mingle and understand the industry, these events pave the way to establishing a future look into the progress of the particular industry. For watch enthusiasts, the upcoming year has in store some exceptional events to look forward to. Watches and the fine art of watchmaking have never been this exciting, ever!
The Watch Guide brings to you a list of the Top 3 watch events to look out for in 2016.
A name synonymous with watches, Baselworld 2016, like many of the show’s past editions, is all geared up to bring you the crème de la crème of luxury brands and watches. Having been around since 1917, Baselworld never fails to surprise! It is the world’s largest event for watches with over 190 luxury brands, spread across an area of 141,000m², showcasing their newest collection of innovative watches. With close to 122,000 people, 3,610 journalists and 1,460 exhibitors expected this year, it is safe to say that Baselworld will be “the” watch event to look out for.
The event is open to watch lovers and enthusiasts, collectors and connoisseurs to enjoy new launches and marvel at some of the rarest of watches on display, and as for creators and retailers, the event is of a great business significance. Rolex, Omega, TAG Heuer, Breitling, Breguet, Longines, Chopard and Zenith are few of the many luxury brands that would be there. It is an unparalleled event that sets the trend for all future watch events and deeply influences the logistics of the watch market. The event is organised meticulously where each brand is allotted grand booths designed by world-famous artists to showcase their newest innovative creations.
With many new watches to look forward to in the 2016 edition of Baselworld, the luxury watch industry is definitely leaning towards smart watches with great innovation involved this year. Although 2015 was the year where many brands jumped on the smartwatch bandwagon – from TAG Heuer announcing its partnership with Google, Frederique Constant’s Horological Smartwatch with MotionX to Breitling’s B55 Connected and other big launch rumors doing the rounds already, this year’s Baselworld will be an event you can’t miss out on!
(The Watch Guide will be covering the event live from the venue so do watch this space for more!)
When: March 17-24, 2016
Where: Basel, Switzerland
Salon International de la Haute Horlogerie (SIHH) 2016
The Salon International de la Haute Horlogerie has been around for more than 25 years, advocating the culture of fine watchmaking. Showcasing an array of excellent watches time and again, the year 2016 brings with it a new adventure and an amazing mix of fine watches. SIHH has two big surprises for watch lovers, first is the change in the architectural look of the exhibition. Second, SIHH is adding nine new names to their roster of luxury watch brands, taking the total to up to 24 exhibitors (which is an achievement in itself). SIHH is also planning to inaugurate a separate space called the Carré des Horlogers (Watchmaker’s Square) which will belong to nine independent artisans and creators: Christophe Claret, De Bethune, H. Moser & Cie, Hautlence, HYT, Kari Voutilainen, Laurent Ferrier, MB&F and Urwerk. Having done this, SIHH has smartly and gracefully combined the traditional knowledge of the Maisons with the modern and fast-evolving innovative art of watch making.
SIHH is definitely one of those events that you cannot miss, with 24 exhibiting Maisons covering a showcase space of 40000m². Known largely for exhibiting pieces of the Richemont Group only (which includes A. Lange & Söhne, Baume & Mercier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai and Jewelry Maisons like Cartier and Van Cleef & Arpels), the surprise this year is that you will also find brands like Audemars Piguet, Richard Mille, and Greubel Forsey which are not a part of the Richemont Group roster present at the exhibition, along with smaller booths of Carré des Horlogers.
When: January 18-22, 2016
Where: Geneva, Switzerland
Watches & Wonders 2016
The newest and the youngest one to join the party is the unique show Watches & Wonders. Within just three years of its inception, it has created a wave of excitement and growth scale in the Asian market. First organised in 2013, Watches & Wonders was the brain-child of the Exhibitor Committee of the Salon International de la Haute Horlogerie (SIHH). With an aim to exhibit the latest collections, it also strives to share the cultural aspect of the intricate history that the Asian market can provide.
The event has helped in forging new business relationships and exchanging new ideas. Tapping into the growing interest of the vast Asian market, Watches & Wonders has Haute Horlogerie written all over it. With a massive first of its kind success, Watches & Wonders is already geared up for its third exhibition show in 2016. Although, very similar to its umbrella group SIHH, most of the exhibitors at the event belong to the Richemont Group with a few independent names. A top watch event that Asia deserves and also marks the opening of the European or mainly Swiss watch culture and influence into the Asian demography.
When: Not disclosed
Where: Hong Kong
Make sure you do not miss out on any one of them, and if you do, just log in to www.ethoswatches.com and stay updated with us at The Watch Guide where we will cover and bring to you the latest from these events.
What are you looking forward to in 2016 from the horological world? Let us know in the comments section below!
(Picture Courtesy: The Horologium’s (aptronym_album) Bucket & Paneraiworld)
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