SpotlightJoin The Crew With The New Oris Movember Edition 2018
‘Movember’ is here again, and the Oris Movember Edition—based this year on the Big Crown Pointer Date watch—is accompanied by the Oris Movember Crew that is championing the cause of spreading awareness on men’s health and helping 'stop men dying too young'
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Giving back to society is more than just corporate social responsibility for many companies, such as the independently-owned Swiss watch manufacturers, Oris. Based in Holstein, Switzerland, the makers of luxury mechanical watches that make practical sense, make it a point to take forward their constant initiative, #OrisChangeForTheBetter in more ways than one. While last year, they released a watch to raise awareness about preserving the staghorn coral and hence the underwater ecosystem, this year, they presented the Source Of Life watch that draws attention to the world’s most crucial resource—water. One continuing initiative is the #OrisMovember campaign—now in its second year—which is all about promoting good health and awareness about diseases in men that go ignored and cause millions of untimely deaths every year, worldwide. In collaboration with the Movember Foundation, founded in Australia in 2003, #OrisMovember seeks to change men’s lives for the better, through several initiatives, including the second edition of the Oris Movember watch.
In 2017, the first year of the Oris-Movember partnership, the brand raised CHF 45,000 (approximately INR 33,06,000) through their activities and initiatives, including proceeds from the sales of their 2017 Movember Edition. While last year’s edition was based on Oris’ Divers Sixty-Five, this year’s Movember watch is an interpretation of the Oris Big Crown Pointer Date, from their pillar of Aviation timepieces. The idea is to go even bigger, with an aim to raise CHF 1,00,000 (approximately INR 73,33,000). More than doubling the amount in funds to be raised this year is part of an endeavour to offer more support to the Movember Foundation as they carry out their initiatives in over 20 countries, funding men’s health projects all over.
The Movember Foundation
Addressing health-related issues that men face—including prostate cancer, testicular cancer and depression—the Movember Foundation has consistently worked towards spreading awareness on the issues, to urge men to take their health seriously. A symbol of the movement is the ‘Mo’ moustache logo, representing the mode of spreading the word—encouraging men to grow their moustaches through the month of November as they talk about the issues that need attention. “The situation is critical. Not enough is being done to support men as they face cancer and mental health issues, and too many men are still dying too young,” explains Owen Sharp, the CEO of the Movember Foundation. “Movember and growing a Mo are all about building the dialogue and making a difference to men’s health. We want to secure better futures for men all over the world so that by 2030, the number of men dying prematurely is 25 per cent lower than it is now.” Oris’ greater involvement and bigger commitment this year to help achieve this target also involves the ‘Movember Crew’, a group of individuals to help with the cause.
The Movember Crew
The global movement to spread the word on various levels is led by three men, whose experiences and work in their fields can greatly impact the awareness campaign. There’s Dr Johannes Wimmer, a mental health professional who focuses on PTSD (post-traumatic stress disorder), works at an emergency room, and also runs a YouTube channel to talk about men’s health issues. They have Miguel Gutierrez, the owner of the Nomad Barber shops in London and Berlin, the Nomad Barber product line and the man behind the Nomad Barber web-series. And joining them is Scott Poynton, a forester who helps people connect with nature and their inner selves, and has been raising funds for the Movember Foundation since 2014. Through their online channels and the activities they arrange, they will bring men together and encourage them to open up about the issues they face.
“Men, or more precisely boys, come into contact with doctors in a very different way to women. Teenage girls visit the doctor due to the physical and hormonal changes, giving them the chance to ask questions beyond the menstrual cycle etc,” Wimmer states. “By comparison, boys are only, if ever, seen for developmental check-ups, and tend not to medically focus on the functional aspects of the body before the function is fully lost.” Gutierrez, on the other hand, connects with people through his travels and reaffirms the special bond between a man and his barber, and how men tend to open up more when they’re in a barber chair. “It’s not always the case—some people are so shut off. But after a while, when there is trust built up, people do tell you their secrets, just as you tell them yours,” he elucidates. “If you’re a good listener and have been a barber for a long time, you probably have a good idea of how to counsel people. Sometimes it’s just about listening and reacting compassionately. People just need to talk sometimes. They don’t always need the answers.” And sometimes, it’s just about doing what’s right by your body and soul. “I’ve had many friends and family suffer and die from cancer and mental health issues, so Movember just speaks to me. Stopping men dying too young seems like a beautiful life goal,” Poynton ponders. “Since 2015, I’ve dedicated myself to walking and talking in nature. I believe this is so good for both our mental and physical health. I set myself a challenge to do a big walk each week during the month of Movember to raise awareness and funds for the foundation. Getting out into nature is so calming, and when we walk, we can find great peace and serenity—not always easy in our busy lives.”
The Oris Movember Edition 2018
While the Movember Crew elevates Oris’ efforts tremendously this year, they have also made it a point to create a watch that’s worthy of the cause it represents. What’s particularly impressive about this piece is something that Oris usually does ensure. It may be for this cause, but it doesn’t scream ‘Movember’ with the design. A subtle placement of Movember Mo on the leather strap is all that you’ll see of the cause on the face of this timepiece. And when you don’t even want that—because you may not want your watch to only be about that all year round—you can easily change the strap. In fact, you even get a fabric strap alternative in the pouch that this watch comes in. Yet, a little reminder of the cause you invested in will always be present on the stainless steel caseback of the watch, for your eyes only, when it’s off your wrist.
Strapped on with the brown leather or the brown-red-and-beige-striped fabric alternatives, the look of the watch will stand out either way, with the black dial and its details in gold and white hues. The hour, minute and seconds hands at the centre are accompanied by a central date hand with a red tip that points to the analogue date ring on the edge of the dial. All this runs on an automatic calibre 754 that offers instantaneous date, a fine timing device and stop-second for accurate adjustment, along with a 38-hour power reserve. Protected by a domed sapphire crystal glass with an internal antireflective coating, the watch is set in a 40mm steel case, water resistant to 50m.
While buying this watch will certainly help with the cause in a significant way, it’s not all you can do to help make a difference. “You don’t have to be famous and you don’t have to have a huge social following,” says Oris’ chairman, Ulrich W Herzog. “You just have to step forward and do something. It starts with each one of us.” And the Movember Foundation is more than grateful for Oris’ bigger initiative this year. “We’re deeply inspired by the Oris Movember Crew and can’t wait to work with them on spreading the message and raising funds,” concludes Sharp.