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SpotlightMeet The Electricianz, The ‘Electrifying’ New Kid On The Block

Young, bold and raring to go, watches from the Electricianz are a jolt of power, creating quite a buzz with their electricity-inspired designs. Get the low-down on their energy-infused products

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Skeleton dials in watches have so far been all about flaunting the inner workings of mechanical timepieces – those that their manufacturers are truly proud of. Seldom have we seen watches with quartz movements featuring open-worked dials. The few skeleton watches with quartz mechanisms that have been created in recent years have all tried to mimic the appearance of mechanical movements. Dials decorated with cut-out patterns of gear wheels and barrels have been created, but none of them have been able to celebrate the movements that beat within, as is the case with mechanical skeleton watches. Of course, with quartz movements, there isn’t all that much to admire. Or is there? Until recently, designers probably haven’t been able to take a step back and really look for the elements in quartz movements that could become the highlight of the design. Finally, there is a brand that has successfully done just that. We bring to you: The Electricianz.

The Electricianz
Until recently, designers probably haven’t been able to take a step back and really look for the elements in quartz movements that could become the highlight of the design. Finally, there is a brand that has successfully done just that. We bring to you: The Electricianz.

The Electric Face Of The Electricianz

From the design house that brought us the very contemporary and modern look of SevenFriday watches comes a new Swiss brand, but with a more powerful design outlook. The industrial quality of the elements, proportions and the general geometry of design is quite similar to SevenFriday’s. However, this brand is so new and fresh – it was established only last year. Additionally, the basis of the build of The Electricianz watches are the electrical aspects of the movements powering them. The basic archetype of the watches displays the electrical mechanism of quartz watches that most manufacturers have kept hidden.

The Electricianz
The basis of the build of The Electricianz watches are the electrical aspects of the movements powering them
The Electricianz
The basic archetype of the watches displays the electrical mechanism of quartz timepieces that most manufacturers have kept hidden

The electrical nature of a quartz movement gives it components that you’d find in any simple electronic device. These are primarily a battery, a conductor and the cables that keep the energy moving. The Electricianz have made these very components the hero of their timepieces. With the button cell battery fitted in the left of the case, the ‘cables’ connect it to the off-centred timekeeping hands, behind which there is a clear view of the electromagnetic coil of the conductor. It is with this visual aspect of The Electricianz watches that the brand has realised their idea of ‘distinctive storytelling, using the essence and codes of the world of electricity’.

The Electricianz Designs: A Vibrant Burst Of Energy

The electric appeal of the watches from The Electricianz is not restricted to the display of the electrical components in their mechanisms. The designs of the watches follow a strong line of inspiration. They celebrate high-octane lifestyles of the youth, reflecting the energy through their colour palette as well as the finer elements seen on the timepieces. Heavily informed by industrial design, the ‘contemporary steampunk’ vibe of these watches also represents an energy that isn’t necessarily on the surface. The designs echo the sense of new ideas and offbeat expression that underground cultures thrive on. It’s all about giving due importance to what makes things work, while finding new ways to express individuality.

The Electricianz
The designs of the watches follow a strong line of inspiration. They celebrate high-octane lifestyles of the youth, reflecting the energy through their colour palette as well as the finer elements seen on the timepieces.

All watches are housed in 45mm nylon cases that aren’t perfectly symmetrical, in keeping with the offbeat design perspective, with raised mineral glass. At 10 o’clock on the case of each watch is a push-piece to turn on the LED light that illuminates the hour marker ring. All watches are water resistant to 30m.

The Electricianz
At 10 o’clock on the case of each watch is a push-piece to turn on the LED light that illuminates the hour marker ring
The Electricianz
Heavily informed by industrial design, the ‘contemporary steampunk’ vibe of these watches also represents an energy that isn’t necessarily on the surface

The Sizzle Of The Ammeter

The most vibrant of the lot, The Ammeter incorporates bright yellow and red to reflect the bursting energy of urban culture. The bezel, crown and pusher in black PVD are complemented by the black calfskin leather NATO strap, featuring red stitches. To match that, the mineral glass even features a whimsical element of electric details, making this the most expressive and audacious watch from The Electricianz.

The Electricianz
the mineral glass even features a whimsical element of electric details, making this the most expressive and audacious watch from The Electricianz
The Electricianz
The bezel, crown and pusher in black PVD are complemented by the black calfskin leather NATO strap
The Electricianz
The most vibrant of the lot, The Ammeter incorporates bright yellow and red to reflect the bursting energy of urban culture

The Dresscode For Power

For a new kind of ‘power’ dressing, this is the watch that established the strong and definitive design principles that The Electricianz was built on, and will follow here on out. Primarily in black, including its calfskin leather strap, this timepiece is the most traditional offering of The Electricianz. Yet, it’s bold enough to pair a gleaming, polished stainless steel bezel with the LED pusher, crown and rivets in dull gold, achieved through PVD treatment. This watch truly reflects a spirit of independence.

The Electricianz
For a new kind of ‘power’ dressing, this is the watch that established the strong and definitive design principles that The Electricianz was built on, and will follow here on out
The Electricianz
Primarily in black, including its calfskin leather strap, this timepiece is the most traditional offering of The Electricianz

Bronze Beauty: The Mokaz

Truly industrial in appearance, The Mokaz shines with the deep, dull lustre of bronze, owing to the PVD treatment on the LED pusher, crown and cable connectors in the case – all perfectly complementing the electromagnetic conductor coil. All the bronze blends beautifully with the dark grey of the sandblasted dial and the case. Mirroring the colours of autumn, with a strap in brown calfskin leather, the look of the watch is complete.

The Electricianz
Truly industrial in appearance, The Mokaz shines with the deep, dull lustre of bronze, owing to the PVD treatment on the LED pusher, crown and cable connectors in the case – all perfectly complementing the electromagnetic conductor coil
The Electricianz
All the bronze blends beautifully with the dark grey of the sandblasted dial and the case

Total Black-Out

Here’s the watch best suited for the LEDs because of the sharp contrast it presents when the hour marker ring is lit. It’s only natural to truly appreciate the light when it illuminates a blackout. Covered in tones of charcoal grey, the nylon case of this watch even has carbon compounds to give it a rich charcoal texture. Adding to the grunge look, the off-centred dial is in patinated brass, while the sheen of the black PVD treatment on the LED pusher, crown and bezel offer an interesting contrast.

The Electricianz
Here’s the watch best suited for the LEDs because of the sharp contrast it presents when the hour marker ring is lit. It’s only natural to truly appreciate the light when it illuminates a blackout
The Electricianz
Adding to the grunge look, the off-centred dial is in patinated brass, while the sheen of the black PVD treatment on the LED pusher, crown and bezel offer an interesting contrast
The Electricianz
Covered in tones of charcoal grey, the nylon case of this watch even has carbon compounds to give it a rich charcoal texture

With distinctive elements of steampunk and grunge, The Electricianz watches are fierce and provocative, as each timepiece strongly and consistently expresses a high-energy design ideology. As the brand embraces the quartz movement for what it is, flaunting its electric heart and soul, what they present is a range that’s also extremely modern and very current.

The Electricianz
With distinctive elements of steampunk and grunge, The Electricianz watches are fierce and provocative, as each timepiece strongly and consistently expresses a high-energy design ideology

Do scroll down to the comments section to tell us what you think of this new and electrifying brand

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