ReviewMaurice Lacroix Presents A New Narrative With The Aikon Bronze 44mm
Cherished for their bold and distinctive offerings for the last 40 years, high-end watchmaker Maurice Lacroix is honing its technical expertise. ‘The Watch Guide’ brings into the spotlight the on-trend Aikon Bronze 44mm
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Emblazoned with an audacious persona and an unmatched exuberance, Maurice Lacroix—a Swiss watchmaker based in the Canton of Jura and headquartered in Zurich—brings to India the Aikon Bronze 44mm watch. Strengthening its reputation of producing timepieces that are par excellence vis-à-vis craftsmanship and technical prowess, Maurice Lacroix is now on a roadmap to constantly grow their repertoire with a more focussed guiding agenda and global brand strategy.
Defining their current brand DNA, the Aikon line, along with the Masterpiece and Pontos offerings, enable Maurice Lacroix to rediscover its core essence. Known as a brand that holds high values and ethics in good stead, one should only expect quality timepieces churning out of the Maurice Lacroix manufacture.
Crafted with a passion to match robust and rugged spirits, this novelty is powerful, legible and comfortable with a sleek design, which makes it an unmistakable Aikon. It sports all the key elements that are idiosyncratic to the legendary Aikon watch family like the chiselled case and a bezel designed to appear as though it is attached to the case with six sets of claws.
The look of the ‘clawed’ bezel draws inspiration from its predecessor—the Maurice Lacroix Calypso collection—that flaunted a smoother case and rounded edges. Exhibiting sheer craftsmanship and on-trend know-how, the Aikon collection was introduced to the world in 2016 and has, since then, been in the limelight.
This Aikon offers a fresh take by joining the line-up of bronze timepieces that are all the rage in the world of watchmaking right now. Measuring 44mm, the bronze case projects a contemporary look that is honed to modern tastes. The blue textured dial endorses a hypnotic pattern and features rose gold plated, white SLN indexes and hands, and the brand emblem, also in bronze. Powered by a quartz movement, this three-hand timepiece ensures supreme efficiency with functionality like the hours, minutes and seconds. The date window at three o’clock enhances the overall legibility and neat design.
The creative and roaring personality of this Aikon shines through with the in-sync blue calf leather strap with the official logo that exudes grandeur, the subtly executed white stitching and a pin buckle in rose gold PVD. Water resistant to 100m, one can comfortably relish swimming and snorkelling. The Maurice Lacroix Aikon Bronze 44mm is a must-have sharp and suave accessory for gentlemen who like to make an outstanding statement wherever they venture.
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The Watch Guide