Interesting Brand Logos and Their Significance1:56 pm
A logo is what a brand is identified by. It represents almost everything that a brand stands for and is the perfect symbol of a company’s products, attitude, culture and vision. Undoubtedly, it plays an important part in shaping the company’s image in the public. Saul Bass, a legendary logo designer, put it perfectly when he said “Symbolize and Summarize.” When it comes to legibility, some logos are easily understood, while some have hidden meanings and historic significance. Here are a few interesting brand logos of watchmakers that have a story behind their creation or are simply wonderful in their design.
The Longines logo is the oldest of its kind which is still active in its original form as registered in the World Intellectual Property Organisation. The logo was registered in 1889 and is still used today by the legendary watch brand. The winged hourglass logo represents everything that the company stands for and is one of the most famous watch brand logos in the world.
Rolex’s crown is one of the most legendary watch brand logos of all time. The pointed crown logo is in tune with the company’s slogan ‘A crown for every achievement’. The crown symbolizes prestige and royalty, and indicates that wearers of Rolex watches are usually men or women in authoritative positions. Rolex is written in green colour which represents exclusivity while the gold colour of the crown symbolizes brilliance and the rich history of the brand.
The word literally means ‘great’ and is an apt name for the one of the most popular watch brands in the world. Omega is the last letter of the Greek alphabet and symbolizes success and victory in the achievement of a task. Omega has always been associated with celebrities and successful people and thus makes it the perfect logo for the watchmaker.
The logo features the 21st letter of the Greek alphabet, Phi. Symbolically, Phi represents the golden ratio of 1:1.618 which is popularly used in art and architecture to create perfect balance and proportion in design. The logo represents Baume & Mercier’s constant pursuit of the equilibrium that is symbolized by the Greek letter.
The brand’s logo is directly derived from its name. ‘Edox’ literally means ‘hour’ in English and thus the brand’s logo is an hourglass. The logo was designed by the company’s founder, Christian Rufli-Flury and is still used by the company on all its timepieces.
The famous winged logo has been in use for almost 90 years now since its design in 1925. Over the years, it has gone through minor changes, but remained the same overall. The logo is now quite famous thanks to the brand’s prolific advertising campaigns and the highly refined timepieces that the watchmaker develops.
The star emblem became Mont Blanc’s brand logo in 1913. The white coloured shape represents the snow covered peaks of the Mont Blanc, the highest mountain in western Europe. It symbolizes the company’s commitment towards ensuring the highest level of precision and quality in their timepieces.
Henrik and Charlotte Jorst, the founders of the brand, were originally from Denmark. Skagen is the northernmost settlement of Denmark, and is a meeting point for the water bodies of Skagerrak and Kattegat. The logo symbolizes this meeting of the two water bodies and also makes a reference to the homeland of company’s founders.
Features Writer, The Watch Guide
He is a watch aficionado with an obsessive compulsion for writing. He spends his days exploring the intricacies of modern watchmaking and his evenings reading literary classics.
“Logos and branding are so important. In a big part of the world, people cannot read French or English–but are great in remembering signs”
– Karl Lagerfield
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