Unveiling:The First Swiss Horological Smartwatch2:24 pm
Boot cut jeans, round neck tee (maybe of your favourite superhero), that 7 year old trusted bagpack, and sneakers, maybe slippers – If you wear any of these today rebelliously, feel free to accessorize your outfit with a touchscreen smartwatch. You’re already style-compromised, and the smartwatch can’t do any more damage. But if you’re the crisp shirt, perfect pair of trousers complimented with the right shoes, well dressed, suited up kind looking for a truly smart looking watch, with all the tech you’d expect coming from a touch screen smartwatch, then consider the new “horological smartwatch” from Frederique Constant.
You can’t really go wrong with this timepiece, A Genuine Swiss-made watch with a built-in accelerometer for step- and sleep-tracking. Frederique Constant has worked hard to marry the aesthetics you’d expect from a luxury timepiece with the algorithms you’ll find in any activity-tracking wristband today. All of this powered by a battery that will last you for a good 2 years, that’s right! 729 more days of battery life than your average touch screen smartwatch.
Make no mistake, it isn’t priced around your average smartwatch either, but do keep in mind this is a real Swiss watch with a genuine calibre, imbued with four motors for moving hands, along with smart features expected to be paired with your smartphone at all times. The watch is also hand-assembled at the Frederique Constant factory in Plan-Les-Quates, Switzerland. Miles apart from a garage in Silicon Valley or a mass production house in Beijing, both geographically and philosophically.
What you get is a luxury watch in its truest sense and a companion that keeps you healthy. The watch helps to keep you fit by tracking all your activity and gives you an alert if you’re idle for long, along with meaningful tips on how to make your lifestyle healthier based on your activity records.
And for the days when you want to keep your phone away, the watch can function entirely autonomously with its sensors. It can track your sleep patterns as well as your walking and running activity. Frederique Constant also assure that the Sleep tracker is ‘clinically proven’ to track sleep patterns within 95% accuracy of a professional polysomnography sleep machine. To activate it, you need to give the crown button a long press right before you’re off to bed. And it’s good to mention here that you don’t have to keep put it on charge every night. The smartwatch maintains a 25 month battery life without any intervention. Another promise coming from the Swiss watchmaker.
“When we started Frederique Constant in 1988 we had a clear mission: To let more people enjoy luxury.” – Alleta Stas Bax, COO and Co Founder of Frederique Constant.
It is interesting to see how the luxury watch industry is taking on the new age era of revolutionary ‘smartwatches’. Though you can’t compare the two, but this watch is a start and in fact the first coming from Switzerland and we’re sure to expect more in the coming months and years. The Good news for India though, is that Horological Smartwatch has arrived and is exclusively available at Ethos Watch Boutiques.
Watch this space as we do a complete hands on review of the watch soon!