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SpotlightHighlights: Favre Leuba And Ethos host a night of whiskey tasting to launch the brand in India

A recap of the momentous occasion for the 279 year old Swiss watch company, attended by leading media dignitaries and top watch aficionados.

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After a gap of nearly 40 years, Favre-Leuba, the world’s second oldest Swiss brand, returned to India on the 5th of December, 2016. The Swiss watchmaker announced their global relaunch at The Leela Hotel, Gurgaon, over a private dinner and whiskey tasting. Favre Leuba also announced that they would be launching exclusively in India with Ethos Watch Boutiques and would later introduce the brand at Helios (the retail arm of Titan Co. Ltd).

5th of December 2016 was a momentous day for the 2nd oldest Swiss Watch brand in the world. Favre Leuba announched a global relaunch in partnership with Ethos Watch Boutiques.
5th of December 2016 was a momentous day for the 2nd oldest Swiss Watch brand in the world. Favre Leuba announched a global relaunch in partnership with Ethos Watch Boutiques.

Present at the launch were the CEO of Favre Leuba – Mr. Thomas Morf, Managing Director of The Titan Group – Mr. Bhaskar Bhat, and CEO of Ethos Watch Boutiques, Mr. Yashovardhan Saboo.

The relaunch in India was significant, considering the brand was also the first ever Swiss watch company to set up a subsidiary in India back in the 1860s. But they had to leave the country because of prevailing economic conditions in the 1960’s which weren’t suitable for luxury products.

The launch was celebrated with an eventful evening of whiskey tasting, attended by leading media dignitaries.
The launch was celebrated with an eventful evening of whiskey tasting, attended by leading media dignitaries.

“The idea was not to rush things. When you rush, you tend to forget minute details,” said Mr. Morf in an interview at the launch event. “We had only one chance and we had to do it right. That’s why it took time.”

The brand unveiled 21 new watches that are available immediately at select Ethos Watch Boutique outlets across India. The watches include re-interpretations of some of their iconic models like the Deep Blue and Sea Sky, and also their flagship watch – the Raider Harpoon. “Ethos is the best luxury watch retailer in the country. Our objective was to launch this brand with those who know luxury considering it has so much heritage attached to it.” said Mr. Bhaskar Bhat, President of Favre Leuba AG, and Managing Director of Titan.

 

Favre Leuba launch Post (3)
Mr. Thomas Morf, CEO of Favre Leuba in conversation with Mr. Mitrajeet Bhattacharya of the Watch World magazine and CEO of Ethos Watch Boutiques, Mr. Yashovardhan Saboo

The formal launch was followed by an eventful evening of whiskey pairing over a sumptuous five-course meal, which was attended by leading media dignitaries and the who’s who of the Indian watch industry.

Here are a few glimpses of the launch:

Favre Leuba launch Post (6)

 

Favre Leuba launch Post (33)
From left to right: Mr. Saboo, Mr. Bhat and Mr. Morf share a light moment at the launch.

Favre Leuba launch Post (23)

Favre Leuba launch Post (28)
From left to right: Mr. David Vallata of Favre Leuba, Mr. Yashovardhan Saboo, Mr. Bhaskar Bhat and Mr. Mitrajeet Bhattacharya.

Favre Leuba launch Post (27)

Favre Leuba launch Post (35)
Nirja Dutt from Harper’s Bazaar Bride at the launch.

Favre Leuba launch Post (34)

Favre Leuba launch Post (41)
Magandeep Singh, one of India’s most celebrated whiskey sommeliers, begins the dinner proceedings.

Favre Leuba launch Post (37)

Favre Leuba launch Post (38)
Mrs. Anuradha Saboo with Mr. Mukhtar Mohammed of Favre Leube, and Priya Rana from Outlook Splurge.

Favre Leuba launch Post (43)

The Raider Harpoon, Favre Leuba's flagship watch was the talk of the evening.
The Raider Harpoon, Favre Leuba’s flagship watch was the talk of the evening.
Favre Leuba launch Post (45)
The Sky Chief was particularly popular among watch aficionados at the launch.

Favre Leuba timepieces are available exclusively at select Ethos Watch Boutique outlets and online at Ethoswatches.com.

Are you excited about Favre Leuba coming to India? Let us know in the comments section below!

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