SpotlightStep Into The Brand New Ethos Summit Flagship Boutique At The Chanakya, New Delhi

The festive season will soon be upon us. And what better way to bring in this joyous and colourful time of the year than to gift yourself or your loved one a gorgeous timekeeper that will stand the test of time? Presenting the brand new Ethos Summit boutique at one of New Delhi’s most luxurious destinations—The Chanakya. This premium shopping centre is located in Chanakyapuri, a prime locality in south Delhi, a mere stone’s throw away from iconic Lutyen’s Delhi.

This Ethos Summit boutique is one of the few flagship boutiques from among Ethos’ 50-plus stores across the country.  It is meant for the sophisticated horologist with refined tastes as well as budding enthusiasts, is located on the first floor of the mall, directly above boutiques for Jaeger-LeCoultre, Panerai and Rolex—which are also managed by Ethos. An avid watch collector would surely have the choicest pick of the lot if they stepped into this mall!

This expansive boutique's interiors will catch your eye, and the arresting collection inside will steal your heart

The Pinnacle Of Watchmaking

Since 2003, Ethos has endeavoured to bring enchanting and luxurious timepieces on the wrists of those who admire them. A step towards this lofty goal are the Summit boutiques, Ethos’ flagship boutiques. These stores house prestigious brands that carry tremendous legacies and have won accolades when it comes to accurate watchmaking and intricate craftsmanship. The newest feather in Ethos’ horological cap is this Ethos Summit outlet at The Chanakya.

The 2048sq-ft boutique has exceptionally comfortable seating, so you can admire the gorgeous timepieces on display at your leisure

The phenomenally designed 2,048sq-ft boutique is particularly special because of its opulent interiors that truly mirror the resplendence of the gorgeous timepieces on display. You will find that the timepieces are showcased all around the boutique, while there are comfortable seating areas in the rest of the setting. You’d be able to take a stroll around the boutique, choose watches to try on, and then sit back and relax as a boutique executive helps you don them on your wrist and make a decision. You’d be hard-pressed to find a more comfortable setting to find your next horological treasure.

In a world where the internet has swooped in and taken over the retail experience, it is imperative for stores to leave a lasting impression. As Yashovardhan Saboo, chairman and managing director of Ethos Watch Boutiques, so succinctly puts it, “It is vital that store must be able to combine all sensory experiences in a richer way than ever possible on internet. This means that stores must be memorable for all senses: space, sound, sight, smell and touch.” And the Ethos Summit boutique at The Chanakya surely checks all the boxes.

Choose the timepiece you want to try, and then sit back and relax as a store executive assists you

Our exceptionally knowledgeable and experienced staff is always at the behest of patrons, watch collectors and horology aficionados

Utterly Spoilt For Choice

The boutique stocks more than 300 watches meticulously designed by eight extremely sought-after brands including Breitling, Carl F. Bucherer, Corum, Grand Seiko, H. Moser & Cie, Nomos Glashütte, Parmigiani, Ulysse Nardin, and Zenith. However, if you already have a luxury watch in mind that isn’t available at the boutique, the helpful executives there will be happy to order it for you.

The boutique houses more than 300 watches crafted by eight luxury brands with an enduring legacy in watchmaking, including Carl F. Bucherer

Find your favourite H. Moser & Cie. timepiece among the horological beauties on display

Ullysse Nardin and Breitling are two brands that collectors might want to watch out for

Elegant timepieces from Grand Seiko are also among the store's wide collection

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If you wish to do your due diligence before making a timeless purchase, head on over to EthosWatches.com, where you will find Ethos’ entire repertoire of exquisite timepieces.

For the high-end, multi-brand experience, visit: Ethos Summit, First Floor, The Chanakya, Yashwant Place Commercial Complex, Opposite Chanakyapuri Post Office, Chanakyapuri, New Delhi