FeatureCorum’s Hall Of Fame: A Walk Through The Brand’s League Of Iconic Personalities
An elite class of celebrities, politicians, artists, and more have created an impact with their choices in wristwatches – some of Corum’s most impeccable timepieces. Read on, as The Watch Guide gives you the impressive list
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From movie stars and rap singers to royalty and politics, luxury watches have found their way into the lives of people from every sphere. Seeing the iconic personalities we hold in high regard subconsciously makes us want to emulate them, and considering the amount they’re scrutinised, we can’t resist aping their choice in watches, especially when the choice is a brand as unique as Corum.
Corum’s Share Of Fame
When we talk about celebrities sporting wristwatches, let’s admit it – Rolex and Audemars Piguet top our recall. However, subtly breaking down trivia of who-wears-what will leave you in awe of the fact that a string of celebrities are huge Corum enthusiasts. This does not limit the brand’s presence in their personal lives or red carpet appearances. Corum watches are an extension of these iconic personalities and hence have appeared on the big screen too.
Iconic Personalities In Every Territory
Actors
Numero uno here are the A-listers who pick Corum for a camera-perfect shot and to even look their best on the big screen.
Iconic Personality: Johnny Depp
Watch: Bubble Privateer
Collection: Corum Bubble
Ahoy, Jack Sparrow! The Pirates Of The Caribbean star is a huge watch connoisseur, and collects watches from around the world, when travelling, as tokens of remembrance. He was spotted wearing the Corum Bubble Privateer in 2005, when the Pirates franchise had gripped the world in its fervour.
About the Corum Bubble Privateer: The watch is a fun timepiece from the Bubble collection. The dial is where all the quirkiness lies, featuring a spooky pirate skull, complete with an eye patch and two intersecting swords in place of the crossbones. The watch has open-leaf timekeeping hands, a black calfskin leather strap and a patent Bubble collection feature, the bubble crown.
Explore the Corum Bubble collection at Ethos Watch Boutiques
Iconic Personality: Jackie Chan
Watch: Admiral’s Cup Chronograph
Collection: Admiral’s Cup Collection
The King of Martial Arts has a steel-solid wrist and needs a solid watch to match that calibre. No wonder then that the star chose the Admiral’s Cup Chronograph. In one of his action sequences, during the stunt the star is holding on for dear life and donning his wrist is the chronograph watch from the Admiral’s Cup collection.
About the Corum Admiral’s Cup: Corum displayed its creative side when it launched the Admiral’s Cup to take on deep waters. The collection reflects aesthetic prowess in its distinctive dodecagonal case. The watch featured here is an older model manufactured as a tribute to the Admiral’s Cup yacht race, before the collection saw a makeover. Built of stainless steel, the 44mm case has the patent Admiral Cup ‘nautical pennants’. The chronograph function of the watch is triggered by the two pushers on either side of the crown.
Explore the Corum Admiral Collection at Ethos Watch Boutiques.
Other iconic actors who have chosen Corum:
Iconic Personality: Robert De Niro
Watch: Ti-Bridge Tourbillon
Iconic Personality: Ursula Andress
Watch: Corum Admiral’s Cup Challenger 40 Chronograph Diamonds
Iconic Personality: Elizabeth Taylor
Watch: Corum Venice – 1972
Iconic Personality: Rebecca De Alba
Watch: Admiral’s Cup Legend 38 Fiancée
Iconic Personality: David Gan
Watch: Golden Bridge
Politicians
World leaders need to value time more than anyone. For these powerful people, it is crucial to have a fine and practical horological accessory, and Corum has, time and again, proven why it is a top choice for these statesmen.
Iconic personality: Ronald Reagan
Watch: Corum Coin watch $20
About the Corum Coin watch: The actor and California governor went onto serve not one, but two terms as one of the most popular US presidents. Though he was brought up in a small town, his watch of choice was the elite Corum Coin. Reagan’s love for the watch is garbed in a logic easy to decode – It encapsulates American history with its $20-coin dial.
The Corum Coin is presented in a slim 36mm, 3N 18-carat yellow gold case, with a 3N 22-carat yellow gold Double Eagle coin for the dial.
The choice of the politico reflects class as it has a huge 0.17-carat diamond gracing the crown. The black leather alligator strap adds to the vintage quality of the watch.
The watch has been named ‘The Presidential Watch’ because five US presidents, including Reagan, chose the Corum novelty to check on time.
Other American presidents who flaunted the Corum Coin were Lyndon B Johnson, Richard Nixon, Jimmy Carter, George HW Bush, and Henry Kissinger
Discover the Corum Heritage collection here.
Iconic Personality: Albert II, Prince Of Monaco
Watch: Admiral’s Cup Seafender 48
About the Corum Admiral’s Cup Seafender 48: From the Admiral’s Cup collection, The Commodore Bernardinio Fanganiello presented The Prince of Monaco an Admiral’s Cup Seafender 48 Tides Brazilian Iate Clube de Santos LE. The watch was launched to mark Corum’s arrival in the Brazilian market. The limited edition timepiece is also a tribute to the 65th anniversary of the IATE Clube de Santos which is one of the largest nautical institutions in Brazil. Equipped with the Caliber CO 277, the watch is suave in a 5N 18-carat red gold case.
Athletes
On the field, on track, on the court, or off them all, we all know only the most durable timepieces can endure the aggressive conditions that an athlete trains and plays in. Joining watch brands known for their sportive advancements, such as Hublot and Richard Mille, Corum has a host of athletes that choose the brand for its comfort and outdoorsy appeal. Topping the list are:
Iconic personality: Cristiano Ronaldo
Watch: Admiral’s Cup Challenger 44 and Admiral’s Cup Competition 48
About the Corum Admiral’s Cup watches: While he is the hottest footballer and has women pining for him, the attention magnet chooses to complement his good looks with an Admiral Cup timepiece. In the past, Ronaldo has flaunted the Admiral’s Cup Challenger 44 and Admiral’s Cup Competition 48.
The former is a bold, red limited edition watch, crafted in a sporty vulcanised 44mm dodecagonal case. The watch functions on the CO 753 automatic chronograph movement and has a contrasting black dial with chronograph sub-dials. The 48mm Admiral’s Cup Competition watch has a rose gold bezel and case, paired with a stylish black leather strap.
Other iconic athletes who have chosen Corum:
Iconic Personality: Mike Tyson
Watch: Golden Bridge
Explore the Corum Golden Bridge collection
Iconic Personality: David ‘The Hayemaker’ Haye
Watch: Admiral’s Cup Seafender 50 Chrono
Iconic Personality: James Milner
Watch: Ti-Bridge
Artists
Musicians, models, hairstylists have the finest taste when it comes to their lifestyles, and that is reflected in their choice of timepieces too. Their work of art embodies their creativity just as Corum’s creations present the brand at its creative best.
Iconic Personality: Naomi Campbell
Watch: Corum Sugar Cube
About the Corum Sugar Cube: If there was one woman who ruled the fashion runway in the 90s, it was Naomi Campbell. Breaking all stereotypes like Corum does, she was the first black model on the cover of Time magazine. The versatile Brit, who is also an actor and singer, chose the Corum Sugar Cube, an elaborate, over-the-top watch. The ladies’ timepiece comes in two tones – a perky pink and a pastel blue. The unbelievably petite 16mm stainless steel case, with diamonds on the bezel, made it a perfect dress watch for any lady.
Discover the complete Corum women’s collection.
Other musicians and artists who have chosen Corum:
Iconic Personality: Pharrell Williams
Watch: Corum Admiral’s Cup
Iconic Personality: Ian Paice
Watch: Corum Bubble Paiste
Iconic Personality: Elvis Presley
Watch: Corum Buckingham
Friends Of The Brand
While most other watch brands believe in ambassadors, Corum has a more casual and warmer approach. They call their associates ‘friends of the brand’. This umbrella includes people who have collaborated with the brand and have designed a special editions under the Bubble collection.
Corum’s Bubble collection is almost like a blank canvas for artists to express their creativity. It is this fun and enthusiastic collection that sets Corum apart from its more serious counterparts.
Some of the iconic ‘friends of the brand’ are:
Friend of the brand: Elisabetta Fantone, artist
Collaboration: Elisabetta Fantone, the multi-talented Canadian artist, model, author and actor, chose to portray the Mona Lisa, but with a modern twist.
Friend of the brand: Dani Olivier, photographer
Collaboration: Dani Olivier successfully captured ‘abstract and psychedelic nudes’ of the human body through his photographs using brilliant lighting, and Corum featured his work in the Bubble collection.
Friend of the brand: Steve Aoki, DJ
Collaboration: The Grammy-nominated DJ, Steve Aoki’s creativity found an outlet in the Bubble collection. His abstract imagination was put down in the form of geometric shapes that sit perfectly at the centre of the dial set in a Persian blue, 47mm case.
Friend of the brand: Elissa Khoury, artist
Collaboration: Elissa Khoury is an Arabic pop-star who has been a face of the brand since 2005 and promotes the delicate horological beauty, Corum’s Miss Golden Bridge watch.
Discover the complete Corum luxury watch collection available at Ethos Watch Boutiques.
