Round-UpChristmas Day 2024: Brands That Are Spreading Festive Cheer With Innovative Advertising

Christmas is one of the most anticipated festivals of the year, followed closely by New Year’s celebrations. This is the time when friends and families come together for hearty meals and exchange gifts as a way to show gratitude towards one another. It’s also a period when brands launch creative festive campaigns to attract their target audiences, and the watchmaking industry is no exception.

This year, luxury watchmaking brands have unveiled innovative advertising campaigns, ranging from raffle games to curated gift guides, aimed at enticing watch enthusiasts from diverse backgrounds. From TAG Heuer and Breitling to Alpina and Baume & Mercier, several renowned watchmakers have eagerly embraced the holiday spirit by curating special catalogues for the season. In fact, marquee trade show organisers such as the Watches and Wonders Geneva Foundation will feature festive offerings from watchmakers such as Parmigiani, Cartier, and Hermès at the upcoming event.

Here’s a list of some watchmaking brands that have launched creative festive campaigns:

• Alpina
• Baume & Mercier
• Breitling
• Hublot
• H. Moser & Cie.
• TAG Heuer
• Tudor

Alpina

Set against snowy mountains in the midst of Christmas trees and wrapped presents are the festive offerings by Alpina. Known for their sporty models, their meticulously curated festive collection features the Alpiner Extreme Automatic and the Seastrong Diver Extreme Automatic for the adventurer at heart. Along with this, their gift guide includes classic models such as the Heritage Diver 300 Heritage and the Alpiner Alpiner 4 Automatic for people who prefer minimalism without skipping on functionality.

Baume & Mercier

The Swiss luxury watchmaker unveiled their specially curated festive edit, featuring an adorable character—Baumy, the snowman. Through beautifully crafted animated stills and films set against snow-clad mountains, Baumy showcases a selection of timepieces from the brand’s gift guide. From the elegant Classima to the sporty chic Riviera, the collection offers a variety of timepieces designed for individuals with discerning tastes.

Breitling

Breitling’s Santa Squad comes bearing gifts for those with a passion for air, land, or water adventure sports, as the brand celebrates 140 years of gifting. For airborne adventurers, the brand presents models from the Navitimer and Avenger collections, while the Top Time and Premier timepieces are perfect for motorbike and vintage car enthusiasts. For sea lovers, the Superocean Heritage and sporty Superocean watches round out the gift guide, offering a variety of options.

Hublot

The avant-garde watchmaker have released a collection of sophisticated gold timepieces for the festive season, including the Classic Fusion Aerofusion King Gold, the Big Bang Unico King Gold, and the Big Bang One Click King Gold Diamonds. Filmed with models against a gold backdrop, these uber-stylish timepieces are perfect for accompanying one on their post-dark shenanigans this holiday season. 

H. Moser & Cie.

The family-owned brand re-released their #MerryMoser campaign this year, with a raffle game at the center of it. Participants are invited to register their names on the brand’s ‘nice list’ through a link provided in their profile bio. The lucky winners will receive a limited-edition sweater and beanie set, reflecting the brand’s cheeky and playful aesthetic.

TAG Heuer

Under their campaign Time is a Gift, the Swiss luxury watchmaker released an animated film featuring a team of ‘drivers’ in red racing suits and helmets. In the video, these drivers are shown at the TAG Heuer manufacture, creating special timepieces for the festive edition. From the Aquaracer and Carrera to Monaco and Link, this festive collection features timepieces in a wide range of sizes, shapes, and colours, offering something for everyone. 

Tudor

The Swiss watchmaker released a beautiful, short animated film showcasing a ‘festive factory’ where some of the brand’s most merry-looking timepieces are presented alongside delicious Christmas treats. Against the backdrop of pristine white snow, a carefully curated collection of festive timepieces is featured, ranging from the Black Bay in a stainless-steel case with a red bezel to the Black Bay 58 18k in a striking yellow gold case with a green bezel and dial, embodying the festive colours of Christmas.