FeatureAfter 128 years, Carl F. Bucherer unveils its new brand video, face, colours & Its stunning
On the sidelines of Baselworld 2016, the Swiss watchmaker got a royal makeover that redefines their vision whilst showcasing their illustrious past of fine watchmaking
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For almost 130 years, Carl F Bucherer has been designing and manufacturing some of the best timepieces that the world has seen. Last month at Baselworld 2016 Carl F Bucherer unveiled its new branding complete with new colours, fantastic images that capture its rich history and a stunning video. It showcases to the world where their roots belonged. They were always “Made of Lucerne. Lucerne – The beating heart of Switzerland
The new video :
How Carl F Bucherer stole the show at Baselworld while unveiling its new branding
To celebrate the event, Carl F Bucherer wrapped its entire booth in a sheet made of gold. The golden colour is the new chosen colour for the brand. It was unveiled by the CEO Sasha Moeri in front of a sea of watch & lifestyle journalists & industry veterans.
“Carl F. Bucherer possesses an extraordinary heritage. We are continuing to develop ourselves by going back to our roots and reinterpreting them for the future.”
-Sascha Moeri, CEO of Carl F. Bucherer.
But the video was not the only major announcement the brand had in store, Bucherer also unveiled their revolutionary new in-house movement, following the success of the first one – the CFB A2000.
We’re excited to see more from the brand after this announcement!
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