After 128 years, Carl F. Bucherer unveils its new brand video, face, colours & Its stunning8:14 am
For almost 130 years, Carl F Bucherer has been designing and manufacturing some of the best timepieces that the world has seen. Last month at Baselworld 2016 Carl F Bucherer unveiled its new branding complete with new colours, fantastic images that capture its rich history and a stunning video. It showcases to the world where their roots belonged. They were always “Made of Lucerne. Lucerne – The beating heart of Switzerland
The new video :
How Carl F Bucherer stole the show at Baselworld while unveiling its new branding
To celebrate the event, Carl F Bucherer wrapped its entire booth in a sheet made of gold. The golden colour is the new chosen colour for the brand. It was unveiled by the CEO Sasha Moeri in front of a sea of watch & lifestyle journalists & industry veterans.
“Carl F. Bucherer possesses an extraordinary heritage. We are continuing to develop ourselves by going back to our roots and reinterpreting them for the future.”
-Sascha Moeri, CEO of Carl F. Bucherer.
But the video was not the only major announcement the brand had in store, Bucherer also unveiled their revolutionary new in-house movement, following the success of the first one – the CFB A2000.
We’re excited to see more from the brand after this announcement!
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Features Writer, The Watch Guide
Rahul is a watch and sports lover currently living in New Delhi. Having worked as a journalist and a copywriter previously, he is now thrilled to be a part of a team that loves, lives and breathes wristwatches. After joining Ethos and The Watch Guide team, his interest for the world of horology grew and is now completely and hopelessly hooked on watches.