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ReviewThe Glittering Seduction Of The New Bulgari Serpenti Seduttori

Persisting to rewrite rules in haute horlogerie, the artful Italian label Bulgari presents a new face of exuberance and fine Swiss craftsmanship—the Serpenti Seduttori. It uniquely combines the brand’s Roman values with a rich, contemporary approach to design

Aditi Batra October 7, 2019

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Bulgari slithers in with the latest incarnation of the cult watch this year: the Serpenti Seduttori. Bringing in a heightened aura of feminine elegance in unexpected styles, the revered Italian jewellery and watch label reimagines an icon. Since its inception, Bulgari has striven to produce sublime and powerful creations throughout the years and across collections. Applying the same fervour and unrivalled craftsmanship into the new Serpenti Seduttori line, which bears the tagline ‘Born to be gold’, this eclectic brand is rewriting the rules for contemporary timepieces while setting foot in new territories.

Breaking The Mould

A staunch believer in offering women creativity through their disruptive innovations, this watch family is a celebration of originality and oomph. Dedicated to the modern woman who takes charge, these watches are for those who don’t conform. “The true value of watchmaking is to provide an experience to a luxury customer that makes her or him feel unique and special. Also, that they’re wearing something exclusive, but is also an expression of their personality and taste,” states Guido Terreni, managing director of Bulgari watches. “Being able to relate to people who are extremely refined and extremely demanding, in terms of being different in an elegant way, is a talent that we have. Because we’re Italian, and are also makers of fine jewellery, we possess a sense of elegance that no one else has.”

Irresistible Temptations

This new collection is sheathed in six skins—in rose, yellow and white gold, including diamond-encrusted and fully-paved versions—all presented in 18-karat gold. Boasting the iconic drop-shaped watch head with a supremely alluring bracelet, these slick gem-set wonders are bound to seduce ladies. Thinner than ever, the redesigned 33mm Serpenti case, ‘which is probably the sexiest watch you can put on the wrist’, as Terreni avers, casts a golden glow that feels like pure indulgence.

For those who are not to keen on white gold, a beautiful alternative is the steel rendition with diamonds, and classic blue hands and markers to complement the cabochon-set crown

The yellow and rose gold versions of the Seduttori feature a cabochon-cut pink rubellite stone set into the time-setting crown

The opulence of the case is amplified copiously with the 38 brilliant-cut diamonds in three versions, while the rest are set with 50 and 166 round, brilliant-cut diamonds. Crowned with a cabochon-cut gemstone, the Serpenti Seduttori paints a pretty picture from head to toe. It glides smoothly into the hexagonal links of a new flexible bracelet that reflects a snakeskin pattern and draws inspiration from the original Serpenti watches, paying homage to Bulgari’s DNA as a Roman jeweller. Offering water resistance up to 30m, these novelties are powered by a Bulgari-personalised high-precision quartz movement.

The Serpenti Seduttori truly headlines Bulgari’s continuing visionary design approach to reinvent their icons into daring, desirable yet classic timekeepers.