Collection 1931
Features Date
Case Size 40 mm
Case Shape Round
Case Material Steel
Movement Automatic
Strap Material Leather
Dial Colour Silver
Gender Men
Water Resistance (M) 30
Glass Material Sapphire Crystal
Warranty Period 2 Years
  • Louis Erard  1931-1

Louis Erard 1931

Model No: 69219AA11.BDC80
MRP: ₹83,000

Own this watch at an EMI of ₹7,414

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The 1931 special edition collection draws the company’s 8 decades of watch-making expertise in just one series. It inherits the traditional chronographs, executing them in contemporary designs pointing out the brand’s determined designed aesthetics that have not been changed since its establishment. With excellent wrist comfort, the time pieces of this collection come in a variety of styles, adding to the brand’s transparent reputation.

The Louis Erard 69219AA11.BDC80 1931 for men embraces a touch of refreshing masculinity with traditional design. It is completely crafted with stainless steel, as the polished steel bezel rests a silver dial beautifully crafted with 8 yellow gold toned arrow head indexes and 4 appliquéd yellow gold Arabic numeral indexes at the prime positions of the dial. Gold toned dauphine hands with a golden second’s arm add to the sophistication of this time piece. The outer rim of the dial is also set with etched out yellow gold plated minute mark indexes, giving the design a classy finish. A silver crown complements the bezel, with an exhibition case back revealing the movement of the watch. For extra comfort, a rich croc imitation leather strap is provided with a stainless steel folding clasp. Sapphire crystal coating on the case window protects the dial from shocks and scratches and also increases readability with its anti-reflective properties.

Featuring a sweeping second’s arm, the Louis Erard 69219AA11.BDC80 1931 is driven by automatic self-winding movement. Its impressive 30 metres water resistance makes it impervious to minor spills and splashes. The sealed yet visible exhibition case back reveals the core movements of the watch, enhancing its functional design. Apart from displaying hours, minutes, and seconds this time keeper comes with a date display window situated at 3 o’ clock position of the dial.


Louis Erard dreamt of building a brand, which stood for exceptional quality and affordable price. In 1931 this dream came true and he launched the first watch under the brand name Louis Erard. As homage to the year the brand was born the company brought out the 1931 collection of watches. In 2006 for their 75th anniversary, the brand revived its 1931 collection and adapted it to include four new models in which gold substituted steel as the dominant material. 

The watches in this line, characterised with bold lines and proportions, come with steel or 18K gold fabricated circular or rectangular cases. Mother of pearl is used in the ladies collection to add an exquisite touch. The bracelets of this line of watches are made of leather with croco imitation augmenting the collections extraordinary good looks. The 1931 family of watches, the face of this brand, has always stood out for originality and sheer style.

The functions of the watches in this collection range from showing small second, day, date, month, to indicating power reserve and moon phase thus providing patrons with a dynamic range of features. The watches are powered by a mechanical Swiss movement that guarantee reliability and precision.

Louis Erard debuted in the 2013 Couture show and created ripples for its original design and affordable cost. Among the watches on display was a 1931 series chronograph with an exquisite grey dial and moon phase complications. It managed to impress retailers and customers alike with its standout style.

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