Collection Heritage
Features Date
Case Size 40 mm
Case Shape Round
Case Material Steel
Movement Automatic
Strap Material Fabric
Dial Colour Black
Gender Men
Water Resistance (M) 50
Glass Material Sapphire Crystal
Warranty Period 2 years

Louis Erard Heritage

Model No: 69105AA12.BTD20
MRP: ₹76,000

Own this watch at an EMI of ₹6,789

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Following the ancient 400 year Haute Horlogerie watch making principles, Louis Errard has been a trailblazer in the luxury watch making industry enumerating signature standards of its classicism. The founder always believed in simple sophistication blended with unpretentious refinement. The Heritage collection, being one of the most expensive collections of this brand, endures both the men’s and ladies’ time pieces powered with fully automatic mechanical movements as the pure element of their functioning.

The Louis Erard Heritage 69105AA12.BTD20 in the men’s collection executes sophisticated masculinity best suited for a casual day out with friends. The silver polished stainless steel bezel is designed with an enigmatic look housing a black polished dial with blue highlights giving the watch an executive masculine touch. As the dial dazzles in black, study silver engravings for the minutes mark are also present on the outer rim of the dial. It has silver toned arrow head hours and minutes hands along with a seconds’ hand pointing towards the silver finished indexes. The silver finish case-back of this time piece being 40 millimetres wide, dons a textile finish strap with a stainless steel folding clasp buckle adding more to its masculine looks. The time piece is also well resisted against scratches and frictional wear offs thanks to its Sapphire Crystal glass coating over the case window.

The Louis Erard Heritage 69105AA12.BTD20 features fully mechanical automatic movement, in recharging on its own with the natural wrist motion of the wearer’s arm.This watch is water resistant up to an extent of 50 metres during an accidental immersion or any forms of contact. Apart from the regular functions of displaying elements of hours, minutes and seconds, this time piece also complements a date viewing window, located at 3 o’clock position of the dial giving the wearer an executive luxury with a pinch of its dazzling looks.


A gem in the world of haute horology, the Heritage Collection by Louis Erard spells simple sophistication. This collection stays true to the brand’s principle of emphasizing quality over quantity. Yet there is something for every connoisseur, including the sports-savvy (who have an entire line to choose from), in this collection. 


The dial of these classic timepieces come in a variety of hues. The antique allure of blue mother-of-pearl, classy black, elegant silver, edgy blue, white mother-of-pearl or even pink for the female connoisseur; the choices are endless. The dial may be set with Roman numerals rendering it with a Neo-classical feel or with Arabic numerals or indexes for those with a preference for a slightly modern aesthetic.  The bracelet ranges from croco imitation to metal, offering a range of options. Some watches are also available with high quality Top Wesselton diamonds set along the periphery of the dial to appeal to those with an affinity for the finer things. 


Besides indicating time, some of these these devices also have integrated in them windows to show the date, day and chronograph function. The dial is rounded off by providing it with an anti-reflective sapphire glass to improve dial legibility and resilience.  The watch movement commonly used in this collection is mechanical automatic whilst quartz powered timepieces are also available, both proving singularly reliable and accurate.


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It's an affordable solution to a perfect Swiss automatic watch. This is surely my next buy!!

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