Collection 1931
Features Small Seconds
Case Size 40 mm
Case Shape Round
Case Material Steel
Movement Manual Winding
Strap Material Leather
Dial Colour Silver
Gender Men
Water Resistance (M) 30
Glass Material Sapphire Crystal
Warranty Period 2 Years
  • Louis Erard  1931-1
  • Louis Erard  1931-2

Louis Erard 1931

Model No: 47217AA11.BEP01
MRP: ₹98,200

Own this watch at an EMI of ₹8,771

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Established in the year 1931, Louis Erard sought to offer exquisite quality watch making expertise to all watch enthusiasts. The 1931 collection was developed with the aim of taking this tradition forward. Each time piece developed as a part of this collection combines charming designs and small complications for a great effect.

The Louis Erard 47217AA11.BEP01 men’s watch features a simple yet elegant design, which makes the watch a sophisticated addition to the appearance of the wearer. Its sleek round case with a stunning polished finish provides a charming appeal to the watch. Adding to the beauty of the case is the silver toned dial. The look of this dial is beautifully complemented by gold coloured hands and hour markers. Arabic numerals are used as the hour markers for the 12, 3, 6 and 9 o’clock positions, with gold toned indexes being used for the remaining hour markers. Perfectly shaped horns and crown further enhance the beauty of the case. Users can catch a glimpse of the watch machinery thanks to a see through case back. A brown coloured leather strap with croc imitation designing provides the perfect contrast with the silver coloured case. Superior quality sapphire crystal with anti-reflective coating is used as the case window, making sure that the users can conveniently look at the time in all lighting conditions.

The Louis Erard 47217AA11.BEP01 combines graceful designing with great functionality. Apart from the regular time keeping functions of displaying hours and minutes, this time piece is also equipped with a sub-dial for displaying the small seconds’ counter. It features mechanical hand winding ETA Peseux 7001 movement, which enables the watch to draw power from the wrist movements of the wearer. The watch is water resistant up to a depth of 30 metres and makes sure that it is not damaged by the accidental splashes of water.


Louis Erard dreamt of building a brand, which stood for exceptional quality and affordable price. In 1931 this dream came true and he launched the first watch under the brand name Louis Erard. As homage to the year the brand was born the company brought out the 1931 collection of watches. In 2006 for their 75th anniversary, the brand revived its 1931 collection and adapted it to include four new models in which gold substituted steel as the dominant material. 

The watches in this line, characterised with bold lines and proportions, come with steel or 18K gold fabricated circular or rectangular cases. Mother of pearl is used in the ladies collection to add an exquisite touch. The bracelets of this line of watches are made of leather with croco imitation augmenting the collections extraordinary good looks. The 1931 family of watches, the face of this brand, has always stood out for originality and sheer style.

The functions of the watches in this collection range from showing small second, day, date, month, to indicating power reserve and moon phase thus providing patrons with a dynamic range of features. The watches are powered by a mechanical Swiss movement that guarantee reliability and precision.

Louis Erard debuted in the 2013 Couture show and created ripples for its original design and affordable cost. Among the watches on display was a 1931 series chronograph with an exquisite grey dial and moon phase complications. It managed to impress retailers and customers alike with its standout style.

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