Collection 1931
Features Day-Date, Moon Phase
Case Size 44 mm
Case Shape Round
Case Material Steel
Movement Automatic
Strap Material Leather
Dial Colour White
Gender Men
Water Resistance (M) 50
Glass Material Sapphire Crystal
Warranty Period 2 Years
Louis Erard 1931 48223AA01.BDC51

Louis Erard 1931

Model No: 48223AA01.BDC51
MRP: ₹164,950

Own this watch at an EMI of ₹14,733

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A remarkable time teller, it has a silver dial in a polished stainless steel case. It is engraved with silver toned Arabic numerals, index markers and hour hands. The outer rim of the dial has been etched with a date display counter and a special blue toned hand points towards the date. There is a month display window at 2 o’ clock, a day display window at 10 o’ clock and a moon phase display at 6 o’ clock. The strap has been crafted with a brown croco imitation leather. The time piece has a case size diameter of 44 mm.

Louis Erard dreamt of building a brand, which stood for exceptional quality and affordable price. In 1931 this dream came true and he launched the first watch under the brand name Louis Erard. As homage to the year the brand was born the company brought out the 1931 collection of watches. In 2006 for their 75th anniversary, the brand revived its 1931 collection and adapted it to include four new models in which gold substituted steel as the dominant material. 

The watches in this line, characterised with bold lines and proportions, come with steel or 18K gold fabricated circular or rectangular cases. Mother of pearl is used in the ladies collection to add an exquisite touch. The bracelets of this line of watches are made of leather with croco imitation augmenting the collections extraordinary good looks. The 1931 family of watches, the face of this brand, has always stood out for originality and sheer style.

The functions of the watches in this collection range from showing small second, day, date, month, to indicating power reserve and moon phase thus providing patrons with a dynamic range of features. The watches are powered by a mechanical Swiss movement that guarantee reliability and precision.

Louis Erard debuted in the 2013 Couture show and created ripples for its original design and affordable cost. Among the watches on display was a 1931 series chronograph with an exquisite grey dial and moon phase complications. It managed to impress retailers and customers alike with its standout style.

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Reviews Customer Reviews ( 1 of 1 )

Sabyasachi Pattanaik
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The Louis Erard 1931 model which I recently bought is a unique masterpiece and it is a perfect example of Horologyy; which has the day, date, month and moon phase display. This Louis Erard Watch radiates class, sophistication and prestige in each of its detail. It is comfortable to the wrist, fashionable to look at and the clasp buckle provides the necessary security. This was always out of my budget to aspire for but the best has compelled me to go for this watch. And I am really happy that I tool this decision to buy.
I strongly believe in its features, its built quality and the brand it comes from (Louis Erard) plus it is a steal!! Above that Ethos gave me a year of Free Insurance on the Watch which was a limited period offer.
My experience while dealing with Ethos was exemplary; I felt very secure and felt confident while dealing with Ethos. Aakash from Ethos Watch was the guy to whom I troubled and pestered but he dealt with such an exceptional patience and etiquette which is overwhelming and remarkable. Ethos exceeds with its wide range of watches, its authenticity, quality and not Customer satisfaction but Customer Delight. Hats-off to Aakash and thank you!

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