Collection 1931
Case Size 40 mm
Case Shape Round
Case Material Steel
Movement Automatic
Strap Material Leather
Dial Colour Silver
Gender Men
Water Resistance (M) 50
Glass Material Sapphire Crystal
Warranty Period 2 Years
Louis Erard 1931 47207AA23.BDC36
  • Louis Erard  1931-1
  • Louis Erard  1931-2

Louis Erard 1931

Model No: 47207AA23.BDC36
MRP: ₹69,950

Own this watch at an EMI of ₹6,248

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Louis Erard watches are defined by six different divisions of luxury watches– 1931, Emotion, Excellence, Heritage, Sportive and Romance. The 1931 collection signifies the brand’s originality with eighty years of watch-making excellence. The first collection by the Louis Erard family, it provides a range of time pieces promising the wearer never ending elegance and luxurious sophistication.
Following Haute Horlogerie principles in its traditional designs with a twist of contemporary features, the collection upholds the pride of Louis Erard timepieces.

The Louis Erard Automatic 47207AA23.BDC36 from the men’s collection features a silver bezel entirely made of stainless steel. Complementing the steel bezel is a black lacquered finish dial with the brand’s logo engraved on top. The sapphire crystal coated case window protects the time piece with durable scratch resistance and shatter proof attributes. Silver Roman numerals with appliquéd indexes enhance the grace of the time piece’s design. The luminous triangular hour and minute needles add a touch of simplicity to the timepiece and make it appear elegant and sophisticated. 40mm wide, the dial is further complemented by a black croc imitation leather strap, providing extreme comfort to the wearer. The silver crown with a sealed case-back contributes to the versatility of its design while giving it a beautiful finish.

Featuring a second’s sub dial located at the 6 o’ clock position of the dial, the Louis Erard Automatic 47207AA23.BDC36 is driven by self-winding automatic calibre movement. Being water-resistant to a depth of 50 metres, this time keeper is protected against minor spills and splashes. With its multi-utility features, this time piece promises buyers lasting comfort, with the elegant touch of its traditional design imparting to the watch a multi-occasion look.

Louis Erard dreamt of building a brand, which stood for exceptional quality and affordable price. In 1931 this dream came true and he launched the first watch under the brand name Louis Erard. As homage to the year the brand was born the company brought out the 1931 collection of watches. In 2006 for their 75th anniversary, the brand revived its 1931 collection and adapted it to include four new models in which gold substituted steel as the dominant material. 

The watches in this line, characterised with bold lines and proportions, come with steel or 18K gold fabricated circular or rectangular cases. Mother of pearl is used in the ladies collection to add an exquisite touch. The bracelets of this line of watches are made of leather with croco imitation augmenting the collections extraordinary good looks. The 1931 family of watches, the face of this brand, has always stood out for originality and sheer style.

The functions of the watches in this collection range from showing small second, day, date, month, to indicating power reserve and moon phase thus providing patrons with a dynamic range of features. The watches are powered by a mechanical Swiss movement that guarantee reliability and precision.

Louis Erard debuted in the 2013 Couture show and created ripples for its original design and affordable cost. Among the watches on display was a 1931 series chronograph with an exquisite grey dial and moon phase complications. It managed to impress retailers and customers alike with its standout style.

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